In a country like Pakistan, where a large part of the population follows Bollywood almost madly, the fate of Indian films remains uncertain. While...
Ramzan-specific advertisements have a strong impact on generating revenue apart from connecting to the audience on a whole new level
As much as we talk about women’s liberation in our society, it remains a challenge to actually see that change in people’s mindsets. A...
When it comes to travel diaries, Frieha Altaf is one to watch out for as you’d always get some interesting scoop on her Instagram handle....
An initiative led by Karachi Film Society , the Pakistan International Film Festival recently took place in Karachi with an aim to promote...
In a fickle industry that is torn between what actually matters and what appears to matter, it is hard to find actors who put their craft above...
Instep Interview One of the most anticipated films of 2018, Cake has been catching our attention ever since the film was announced over a year back....
Instep Interview Films are considered to be a man’s world, whether in Bollywood, Hollywood or in Pakistan; male characters are stronger and...
Instep Interview The last Pakistani film of 2017, Chupan Chupai generated mostly positive reviews from viewers and critics, while it also raked in...
Round Up In 2016, social drama Udaari left a strong mark on viewers and critics not only in Pakistan but beyond borders as well. The project dared...
