I just want to remind everyone: lawn is just a fabric,” says Fahad Hussayn, the quiet chuckle behind his statement almost fooling one into believing lawn holds no power over the entire nation come summertime. “You can do whatever you want with lawn.”

The statement is deceptively to the point. Actually, quite like Hussayn’s own style. We may have the power to purchase the lawn, but we probably don’t possess the vision to cut and drape the fabric the way Fahad Hussayn does. At the same time, he makes it sound so easy, that images of the breeziest summer ever conjure themselves up.

This year, Hussayn explains, he just wanted to take a different route to everything. This includes his lawn collection, Lawndemic, couture collection, and the 28-piece Print Museum retrospective collection.

“Last year’s 72-piece collection all ended up looking the same to me,” he explains. “The collection was shot by very talented people, but because it all came out together, everything kind of blurred into each other.”

This was apparently just one of the trials Hussayn faced last year, as he mysteriously declares he, “didn’t anticipate a lot of things that happened, but always [loves] a challenge.”

Fahad Hussayn’s hot tip for a hot summer: “Dress for the kind of summer we’re expecting,” he says. “Go loose, go big; I myself am looking forward to longer, looser silhouettes. Oversized is the new ‘sized’.” 

So 2022 is the year that Fahad Hussayn isn’t changing his brand up drastically, but his, “approach to marketing.” From Lawndemic to Print Museum to his approximately 32-piece couture collection, he plans on releasing everything in sections, and at intervals.

“Everything will be shot with different themes,” he says.

For Lawndemic, Hussayn took his own advice and decided to design the fabric according to what could potentially be done with it.

“I went with a more cosmopolitan feel,” he says, “a non-desi touch, something to appeal to our international clientele as well.”

The designer has his own fabric woven to a custom thread count and width. This makes it possible for the pattern to be cut according to print, of which the label provides a step-by-step with each piece.

Certainly a novel approach to lawn, which one generally associates with overcrowded sale areas, server-crashing pre-bookings, and just a lot of the same print making a zillion appearances on women across Pakistan.

Himself more of a winter designer – Hussayn loves creating and wearing layered looks – he does have a style tip for Summer ‘22.

“You must dress for the kind of summer we’re expecting,” he says. “Go loose, go big; I myself am looking forward to creating longer, looser silhouettes. Oversized is the new ‘sized’.”