The fragrance market is one of the most viable legs of luxury within the retail fashion industry, and the rising number of Pakistani brands following suit is proof. Every major brand and celebrity seems to want a piece of the pie and that is exactly why one gets to see a new perfume launch every few months. From iconic retail brands to those dominating the fashion market these days, many have now created a niche for their perfumes along with selling the fabrics and textiles they were loved for.

Which are the latest brands that have won fans over with new fragrance collections added to their repertoire? Instep gives its lowdown…

Amir Adnan

Inspired by the many travels and tales of the ace menswear couturier, Amir Adnan has launched two new fragrances in the market - Karachi and Hunza - that bring opulent choices for the man who has a nose for luxury. The two perfumes feature a wide range of notes that contrast and complement between citruses, metallic, leathers, and organic warm notes to create the perfect mix needed by the metrosexual man of today.

Faysal Qureshi

A celebrity addition to a market dominated by retail brands, Faysal Qureshi has tried his hand at perfumes by partnering with Dua Fragrances, a local perfume manufacturer. The collaborative brand, Encounter Scents, introduces a wide range of perfumes that includes names like Compliment, Confidence, Romantic, Seduction and In The Club. The perfumes are more pocket-friendly and are targeted towards a younger market that would be looking for a little bit of affordable stardom.

J.

One of the first brands to introduce fragrances to the local market, J. has continued to create a legacy with their kaleidoscope of perfumes. Boasting more than 50 choices, the brand has dominated the market by collaborating with a large number of celebrities, which recently even includes international stars from Ertugrul Ghazi! Whether it is the Oud and Turkish scent note inspired ‘Warrior’ in your choice or Fahad Mustafa’s sanctioned ‘Vocal,’ there’s tons you’d find here to love.

Sapphire

Working largely on a minimalist theme, the fragrances retailed by Sapphire have a wide range of scents displayed through their clean and classic design. The fragrance notes follow a more understated range of smells, and one may find more floral inspired scents for women and more subtle warm scents for men, which are considered hot-sellers at Sapphire. Hit the right notes and fuel your shenanigans with this range of simple fragrances, which we are sure people around you will appreciate you for!

Maria B.

Playing with floral scents, Maria B. has a beautiful number of fragrances that explore floral aromas like Iris, Nagoya and Dahlia, giving women many scintillating scents and beautiful bottles to select from. One could expect great silage with these scents and can thank the designer for creating fragrances that are long lasting. Slightly on the higher price range, these perfumes may prove to be worth their price if you plan to use them daily.

Sana Safinaz

One of the biggest fashion retail brands to launch a range of fragrances, Sana Safinaz has stuck to their iconic identity, and have created perfumes that are not only classy but also provide a variety. A classic tale of encapsulating scents, from fresh to woody, musky and floral notes, the exclusive line of six scents has been divided between SS woman and SS girl. Choose from their distinct and mystifying perfume, where each fragrance has been curated to perfection.

Bonanza Satrangi

Another brand that has created a kaleidoscope of beauty products, Bonanza has carved a strong niche in the market. They provide a wide range of perfumes and cater to every type of scent for men and women that go beyond just showcasing a monotonous range of notes. Whether it’s floral or organic or going towards more metallic, leather and aquatic notes, Bonanza Satrangi has definitely not shied away from experimenting.

Khaadi

A large retail brand that has produced a beautiful line of beauty products for the market, Khaadi has played smartly when it comes to their range of scents. From perfumes to mists, it’s all available here in a quality a cut above the rest. Whether it is the artistically-crafted bottles and packaging or the creatively curated fragrance notes, Khaadi is not your average perfume and has, in fact, bold scents in equally strong bottles.

Outfitters

Playing with their theme of urban, fresh and contemporary, Outfitters has continued the same legacy with their scents as well. Perfectly complementing their brand identity, this is for anyone who is looking for a crisp collection of perfumes that include scent notes ranging from outdoorsy wood notes to citruses and aquatics, providing a great silage that just won’t stop emanating in this summer season.

WB by Hemani

A popular brand that has gotten even more mileage with the Waseem Badami association, Hemani has given fans many perfumes to choose from, which are all equally famous. Playing on the idea of traditionally Subcontinental and Middle Eastern bottles and fragrance notes, WB by Hemani is perfect for those accustomed to more oud and attar like scents.

Edenrobe

One of the few brands that has focused on creating packaging and bottles that are quite similar to popular existing perfumes, Edenrobe has managed to create a strong market for its fragrances. From floral to musky, one may find it all here in competitive prices that might just make you choose this local version of your favourite French or Italian fragrance – a tried and tested fact!

Breakout

Creating bottles that could rival many international fragrance brands, Breakout offers a large number of scents that follow the brands’ contemporary and edgy ethos. Find your fair share of citrus notes mixed with ambergris and metallic notes here, which make them scents that are not just long-lasting but also enticingly different. We bet these might just be the head turners you’re looking for!