There was a time when beauty-conscious women used to rely on famous international brands as far as skincare products were concerned. You had to import these products that took ages to reach the buyer and also cost an arm and a leg. However, things have changed, and our Pakistani skincare brands have revolutionized the world of beauty.

In fact, local brands have become increasingly popular in the last few years. Now more than ever, people are opting for skincare products that are made using high-quality ingredients. And the best part is that they are locally made. Let’s dig in and find out which local skincare brands you can invest in and get great results.

Conatural

The hair and skincare brand has gained immense popularity not only because of its Instagram-worthy packaging but also because it is organic and natural. Conatural was established by sister duo Rema Taseer and Myra Qureshi with the aim of creating a brand that was free of harmful chemicals such as parabens, sulphates and silicones. The brand promises amazing results. Whether you are looking for an age-defying serum or organic aloe vera gel, or different essential oils, they have it all. With such a wide range of skin and hair care products for men, women and children, it is no wonder Conatural is one of the best-selling brands in Pakistan.

Calm and Balm

The brand specializes in hand-crafted bath and body accessories made with natural ingredients. Their handmade soap bars as well as hair care range, which includes shampoo bars and hair oil, are eco-friendly and non-toxic. You can even find spa and bath bombs that will definitely make your bathtime a relaxing and enjoyable one. Calm and Balm is cruelty-free and ensures that the products are not harmful to the environment. Their products come in eco-friendly packaging and instead of plastic, they use paper, glass, and aluminium to pack their products. Looking for organic detox teas? Calm and Balm offers detox teas for both morning and night.

Primary Skincare

If you are looking to pamper your skin naturally and gently, you should definitely try Primary Skincare products. The brand was created keeping in mind the need for affordable yet effective skincare items available locally. And this exactly what Primary Skincare is all about. Besides, the brand believes in using ingredients that ensure great results. The brand offers cruelty-free formulations that are devoid of sulphates and parabens. What’s great about this brand is that it is pretty affordable and you don’t have to spend a lot of money on imported mists and toners.

Aura Crafts

When it comes to skin and hair care products, there has been a major shift from harmful chemicals, and local brands are focusing on creating all-natural, organic formulas. They believe in taking you back to the basics in order to achieve soft, supple skin and healthy, lustrous hair. Aura Crafts started as a home-based project with toxin-free handmade soaps. However, they now offer an entire range of organic hair and skin products that is synthetic-fragrance-free and doesn’t have artificial colours.