Women want to look like celebrities; that’s no secret. The tough part is achieving that level of perfection and flawlessness that often comes from hours of grooming and hundreds of thousands of dollars worth of procedures, cosmetics and beauty regimes/routines. Let’s not forget that at the end of the day it may be a stroke of Photoshop that allows even the

prettiest of starlet to strike away the unexpected (and unacceptable) pimple on her chin. But when a celebrity puts their weight behind a product, better still come up
with their own, it’s like a personal vote of confidence. And the fans follow.

 

NABILA: No Makeup

Having spent more than two decades in the image industry, perfecting cuts and styles for countless celebrities, socialites and walk-in clients in Karachi and Lahore, Nabila - after years of research - launched her No Makeup palette two years ago. The ethos: 60 seconds to perfection, in your purse, at your fingertips. The magic: it shouldn’t look like you’ve got any makeup on at all; the skin and face should simply look flawless. The one unit compact comes with a built in concealer, blender, blush and lip stain and has a pressed powder to complete the look. No Makeup took the country by storm when it released and various celebrities and fashion models could be seen carrying it, an endorsement that strengthened the celebrity stylist’s position as a visionary. Available at all Nabila salons and Scentsation stores across the country.

MASARRAT MISBAH: Masarrat Misbah Makeup

With over 35 years of experience in the beauty industry, Masarrat Misbah decided to take her experience, knowledge and learning to the next level and in 2015 launched her very own cosmetics brand, Masarrat Misbah Makeup, which is Pakistan’s first halal certified makeup brand. The brand’s mantra - ‘Committed to Pure Beauty’ - resonated well with women across the country and the fact that the range was manufactured in Turkey reassured them of its quality. Just a year old, this is the best selling makeup line in the country. Available nationwide and online at www.masarratmakeup.com

IMAN: Cosmetics

After spending 16 years mixing and matching her own batches of foundation to bring to shoots because makeup artists never had shades in her skin tone, Iman created Iman Cosmetics, a skin-care and makeup line targeted to all women with skin of color. The line’s biggest draw is, arguably, its creamy foundations, which come in up to 14 shades, but we’re also major fans of the Luxury Moisturizing Lipstick in Scandalous. The rich, ruby-red color won a Best of Beauty award in 2014 for its full, opaque formula and its touch of blue undertones, which make it flattering on women of any skin tone. Available online at www.imancosmetics.com.

DREW BARRYMORE: Flower

This Walmart-exclusive brand, which ranges from lip glosses to makeup brushes, marries affordability with quality – really, really good quality. The formulas were developed in the same labs as many high-end lines, because, as Barrymore told Allure, "People deserve it!" And the products do speak for themselves. The Glisten Up Highlighter Chubby stick, which won a 2015 Best of Beauty award, deposits a subtle golden glint wherever you swipe it, and the shimmer manages to last all day, even on oil-prone skin. Fans of Drew Barrymore’s eternally youthful looks are fans of Flower and we suspect it goes beyond the board. Available at Walmart stores across the world and www.flowerbeauty.com.

 

ATIQA ODHO: Atiqa Odho Colour Cosmetics

Atiqa Odho was perhaps Pakistan’s first celebrity to launch a cosmetic range of her own. Initiated more than a decade ago, the television actress began hot on the heels of her successful TV foray and launched a range of bold and bright makeup that resonated with her fans across the country. The most popular was the red lipstick, that Atiqa wore herself. A big point of popularity is that the makeup claims to have zero alcohol content, which makes it halal, and therefore attractive to many women across broad sections of society.