here’s something about Natasha Baig’s voice that commands your attention. It doesn’t beg, nor does it seek validation, and it doesn’t hold back. In Pakistani contemporary music, only a few voices possess this strength. One that creates a real connection instead of simply belting out words. From the very first notes, whether live or recorded, Baig’s voice pulls you in. You can feel the folk influence, but it never feels confined by the usual rules. Instead, it takes flight, blending elements of rock, Sufi, and contemporary fusion while staying true to its core.

Natasha Baig’s musical journey combines diverse influences—a magical mix of Abida Parveen’s deeply moving voice and a whole universe of sounds that shape her artistry. But it’s not just about influence; what truly sets her apart is her inner spark, her courage to claim her space, and a fierce determination to break free from any constraints.

Breaking into the music scene in Pakistan can be quite a challenge, but Baig continues to make her mark with memorable moments.

Her path began in 2013 when she participated in Cornetto Music Icons, a reality show where she stood out as one of six finalists, mentored by the talented Zoe Viccaji. When she performed Alamgir’s ‘Dekha Na Tha,’ it wasn’t just a cover; it showcased the raw talent she would go on to refine.

In 2014, Baig joined Sounds of Kolachi, a unique Sufi group spearheaded by musical virtuoso Ahsan Bari. As one of the standout voices in the group, she found herself immersed in a rich soundscape that blended the spiritual with the innovative.

A defining moment in her career came at Lahooti Melo, the vibrant music festival founded by Saif Samejo of Sketches. This lively event remains a groundbreaking platform for independent music. At this festival, Baig’s powerful voice captivated the audience in 2017, leaving them spellbound. That same year, she earned a nomination for Best Emerging Talent at the Lux Style Awards for her song ‘Jhoom Le,’ a track from the film Janaan. She also collaborated with Mai Dhai on ‘Kesaria,’ beautifully weaving together cultural stories while bridging the current with the classic.

Baig doesn’t just perform these songs; she actively carves out her own space within the industry.

In 2018, Baig made her debut on Coke Studio, a platform known for launching careers and building legacies. Her rendition of Allama Iqbal’s ‘Shikwa/Jawab-e-Shikwa’ (in collaboration with Fareed Ayaz and Abu Mohammed Qawwal) as part of Coke Studio S11 was exceptional. This performance displayed her artistic growth and didn’t just make waves; it lingered, resonated, and sparked conversations. It was a performance that demanded to be remembered, marking her true arrival in Pakistan’s music landscape.

Her story—from the stunning valleys of Gilgit-Baltistan to the heart of Pakistan’s independent music—holds cultural significance that simply can’t be overlooked.

Representation isn’t just about being seen; it’s about being truly heard and reshaping the stories we share. In 2020, Natasha Baig embodied this philosophy with the release of her debut album Zariya.

This past week, Pakistan Super League 10’s anthem ‘Dekho’ was released, featuring a star-studded lineup including Ali Zafar, Abrar ul Haq, Talha Anjum and Natasha Baig. Our conversation begins with this collaboration and why it meant so much to her as an artist, particularly given that Zafar’s name is as celebrated as it is controversial.

“For me, working with Ali Zafar, an artist I deeply respect and who holds a special place in the hearts of millions across Pakistan, was nothing short of an honour,” she told Instep. “He made the entire experience exciting, collaborative, and effortless. I’m especially grateful that he personally vouched for me, believed in me, supported strong female representation, and helped bring diversity to the anthem. That support means a great deal, and I’ll always respect that immensely.”

There has been ongoing criticism about the repetition of certain artists in PSL anthems. Zafar has created more anthems than any other artist. Controversy arose this past month when at least one franchise owner pointed out that it’s time to give younger artists a chance. However, Natasha doesn’t find merit in this argument. “People will always find something or someone to critique, especially when they’re successful,” she remarked. “It’s part of the territory. As artists, our responsibility is to stay true to our craft, give it our all, and let our work speak for itself. If the audience and the PCB (Pakistan Cricket Board) continue to turn to him, it’s likely because his anthems have consistently struck a chord with fans. And he’s done that despite criticism from some quarters. This resilience and connection with the people isn’t easy, and I see it as a testament to his talent and the legacy he’s built.”

PSL anthems are played in stadiums, aired on TV, and celebrated across the country, placing them under a massive spotlight. When asked if she had any reservations about accepting this opportunity, Natasha responded confidently.

“Why would there be any hesitation? I said yes because I genuinely connected with the spirit and creative vision of the anthem—and with the people behind it. It’s a huge opportunity for any artist to be a part of.” She continued, “I’ve contributed my vocals, and more than that, I have brought my energy and presence to the project. Of course, there’s always pressure when expectations are high, but I see that as part of the journey. It pushes you to rise to the occasion, and Ali Zafar really helped me with that. I’m an independent artist with a clear sense of identity. I make my own choices based on what aligns with my values and artistic instincts. This project has felt right from the very beginning.”

With the PSL set to begin on 11 April, I asked her, if she had a favourite team? Or was it more of a ‘one for all’ kind of support? She responded thoughtfully.

“I always find myself rooting for the team that plays with integrity, heart, and true sportsmanship. That’s what makes cricket and the PSL so thrilling and meaningful to watch,” she said.

To truly grasp who Natasha Baig is, you must look beyond her voice. She shines in an industry that can be unforgiving to those who choose to stand out. Rather than conforming to traditional norms, she embraces her authentic self with pride. The music industry often fluctuates between a longing for the past and the pull of streaming-friendly trends. But Baig is creating her own space, where neither nostalgia nor fleeting fads dictate her creativity.

Her upcoming album is a tribute to the underrated Parveen Shakir with one track releasing at the end of this month. In the meantime, check out her PSL single ‘Dekho.’