Let snowflakes lead the way

oncler Grenoble is turning heads with its latest collection, which has just made its grand entrance at Milan Fashion Week 2025. It is clearly on a mission to establish itself as a leading name in the luxury high-performance mountain-wear market, and it looks like it is making great strides.

Recently, it pulled off an extravagant runway show at Courchevel Altiport in France, the highest airport in Europe, at an impressive 6,588 feet.

“This wasn’t just a show; we wanted to create an experience,” shared Remo Ruffini, the chairman and CEO of Moncler. “It felt more like a family gathering than your typical corporate weekend event. The goal is to deepen that connection and make Moncler feel more familiar and approachable to our consumers. Ideally, I would love for Moncler to become a company that creates experiences — not just events, but true brand experiences at every touchpoint. That’s our next frontier,” he continued.

The event was a glamorous affair, attracting a lineup of Hollywood stars including Anne Hathaway, Jessica Chastain, Penn Badgley, Ashley Park, Nina Dobrev, and Maria Sharapova, among many others.

Here’s a look at some of the pieces from the collection.

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Winter weather gear takes centre stage— a protective, taupe-coloured insulated jacket and matching trousers. Durable hiking boots complete the ensemble.

A denim jumpsuit, accessorised with a small leather bag and practical snow boots—stylish and functional.

Winter sports attire in action—a brown waterproof jacket and pants, providing a stark contrast to the white surroundings.

A model carries a large duffel bag while wearing a warm, layered winter outfit. Sturdy boots complete the look.

Neutral tones dominate this winter ensemble—a textured, light-grey puffer jacket and matching trousers, accented by dark-coloured gloves and boots.

A dark-blue padded coat with faux-fur trim and matching tall, fur-lined boots complete the outfit.