Misha Lakhani

One of the most prominent names in fashion, Misha Lakhani has upped her skills in a significant and palpable way in the past few years. It is not surprising that her market has expanded. When she releases a new collection, it sells out faster than anyone’s imagination.

Her Spring Couture collection from 2024, featuring soft palettes and stylish contours, stands out. Each design is lined with a bright burst of blooms, tipped with green—fragrant, mystical, and mesmerizing.

It is this very quality of spring that Misha Lakhani captured so softly, cementing her observations into ensembles that seem to speak on her behalf. Her website offers a diverse range of options, from complete traditional outfits to curated collections such as occasion-wear and artisanal everyday pieces. Depending on whether you’re looking for traditional craft or a blend of old, modern, and experimental styles, there’s something for everyone.

Manto

Manto is a Pakistani fashion label that embraces the idea of smart, casual clothing that can easily work in formal and professional settings. For Manto, customer satisfaction has always been a priority. Simple designs with decent pricing and excellent customer service have made Manto a cherished brand. From their stoles, odhnis, and shawls to kurtas, pajamas, co-ord sets (and much more since their initial launch), everything they sell is made in Pakistan. A rebellious streak is at the heart of many of its designs, and as Manto has always said, its outfits might be “basic”, but they’re never “boring”. The brand also pays homage to poets and writers, particularly Urdu ones, and this tribute is obvious in their Calligraphic collections.

The label also includes shrugs, capes, coats, waistcoats, and its popular unisex solid zipper hoodies. Their latest winter collection, titled Sanki, features jackets, sweatshirts, pullovers, zippers, and jogger pants.

One of the things that Manto should be credited with is its inclusivity, offering sizes ranging from XS (extra small) to 3XL (extra large) — a novelty in Pakistani fashion, where many brands stop at medium.

In a world brimming with creativity, this is a brand that has redefined the meaning of taking ownership of tradition, craftsmanship, eastern wear, and offering solutions for western wear with understated sophistication.

Sania Maskatiya

Sania Maskatiya offers unparalleled style in every collection she displays. Her Bridal 2024 Summer Collection, titled Suroor, is a love letter to Pakistan’s rich tapestry of cultures and styles, presented with minimal silhouettes. This bridal collection pays homage to the heritage of every bride, offering a stunning array of embroideries – from timeless classics to designs that pique modern curiosity. From age-old zardozi and kaamdani to the intricate details of tilla, aari, and beadwork, the collection honors tradition through the revival of exquisite craftsmanship.

Meanwhile, Reyna, her latest occasion-wear collection, personifies elegance. With signature patterns, intricate detailing, and flowing designs, Reyna offers a stunning array of ensembles, meticulously crafted from opulent fabrics. The new silhouettes in captivating colors are thoughtfully designed. These are a true reflection of wardrobe essentials.