In a significant development for Pakistan’s music industry, Grammy-winning rapper Nas’s acclaimed label, Mass Appeal Records, has partnered with several prominent Pakistani hip-hop artists to showcase their exceptional talent on a global platform. The label has extended its support to leading artists Talha Anjum from Young Stunners, Umair, Maanu, JANI, and Blal Bloch, positioning them as representatives of Pakistan’s dynamic and evolving hip-hop culture.

Nas, co-founder of Mass Appeal Records, expressed his enthusiasm for this venture, stating, “The energy and talent in Pakistan is truly inspiring, and we’re looking forward to this exciting new chapter.”

Talha Anjum, one of Pakistan’s most celebrated hip-hop artists, shared his pride in joining Mass Appeal Records.

“I am delighted to join the Mass Appeal family,” he said. “Growing up in Karachi, I drew profound inspiration from hip hop, particularly from Nas and other esteemed U.S. artists. It is a tremendous honor to share my music with Nas and connect with him on this journey. I eagerly anticipate the opportunity to present my music to a broader audience.”

Karachi-based artist Umair reflected on his journey with heartfelt gratitude, stating, “From late nights making beats in my bedroom to signing with one of the greatest — NAS and Mass Appeal. Dreams do come true when you hustle like your life depends on it.”

Lahore-based artist Maanu acknowledged the significance of this milestone, commenting, “I’m incredibly excited to join Mass Appeal and bring my sound to a global platform. It’s a huge moment to be part of a label that’s championing the new wave of South Asian music, particularly in hip hop. I can’t wait to share what’s next with everyone.”

Speaking about how Nas influenced him, Blal Bloch said, “I learned about storytelling and what it means to be a man while listening to Nas’ albums on repeat.”

This alliance is set to elevate Pakistan’s hip-hop scene to new heights, providing its artists with the tools and platform to captivate global audiences.