eld at the iconic Mohatta Palace in Karachi, Bank Alfalah celebrated the merger of tech and fashion, financial empowerment, and digital innovation with the AlfaMall app and website (www.alfamall.com).

Hosted by Bank Alfalah’s senior management, the event featured prominent figures including Senator Rubina Khalid, Chairperson of BISP, and consulate representatives from the UAE, US, and UK, as well as notable CEOs, celebrities, and influencers.

AlfaMall’s BNPL service enhances accessibility by offering a no-down-payment, interest-free installment option with flexible payment plans of 3, 6, 9, or 12 months. Users across Pakistan can shop using any credit card, establishing AlfaMall as a standout platform in the BNPL space.

This relaunch coincided with the AlfaMall 11:11 shopping festival, which offers exclusive deals on popular categories like mobile devices, electronics, home appliances, and motorbikes.

A unique addition to AlfaMall is the ‘Hunarmand’ category, dedicated to uplifting local artisans by showcasing handcrafted items like Ralli quilts and intricate embroidery. This initiative empowers artisans while promoting sustainable fashion and contributing to Pakistan’s cultural heritage. Through its expanded platform and exclusive offerings, AlfaMall is poised to become a significant driver of Pakistan’s digital economy, fostering economic empowerment and a more inclusive future.

A fashion show featuring some of Pakistan’s most sought-after designers was held at the launch (who are available to consumers via the app and the website).

Munib Nawaz

His collection, Dystopian Dream, reflects the inner conflicts we face daily, blending structural designs with intricate detailing. This capsule collection, exclusive to AlfaMall for the first 15 days, highlights his signature blend of strength and delicacy.

House of Amir Adnan

Their collection, Nawabs, and Begums of Karachi, pays homage to the city’s aristocratic past with modern elegance. The collection uses a minimalist palette of gold, black, and white, combining heritage with a sleek, contemporary aesthetic. The dresses feature flowing yet structured designs, with draped silhouettes adorned with intricate gold threadwork, creating a regal touch without overshadowing the modern lines.

Deepak Perwani

Inspired by Jaipur’s architectural beauty and his ancestral connection to Rajasthan, this collection highlights Deepak’s love for strong women and timeless design.

HSY

Inspired by Lahore’s royal heritage, HSY’s collection fuses tradition with contemporary luxury. Each piece is crafted to represent the grandeur of Lahore, enhanced with gold accents that echo the city’s historical elegance. This couture line captures the splendor of the past, reimagined for a modern audience.