arachi was alive with TEXPO 2024, held at the Expo Centre and a vibrant two-day fashion week, themed around Weaving the Way to Sustainability.

The event was organised by the Trade Development Authority of Pakistan. Hosted at a prominent hotel, the fashion week spotlighted Pakistan’s sustainable fashion potential, with export-quality designs showcased for both foreign and local industry experts.

The theme underscored the importance of eco-friendly fashion in Pakistan’s export industry and the show flowed smoothly for the most part. However, the overwhelming crowd posed challenges, especially for seasoned fashion professionals who struggled to get a clear view of the show. Many senior journalists found themselves watching from a distance or standing in corners due to limited seating. Some fashion editors stayed in the lounging area until a few designers had finished showcasing.

Despite the accessibility issue, the event left an impactful impression of Pakistan’s dedication to sustainable, high-quality fashion, proving the local industry has much to offer on the global stage. With better planning, crowd management and a larger venue, the fashion week could further elevate its potential to showcase Pakistan’s textile brilliance.

Shamaeel Ansari’s Ms International collection opened Day 1 with a powerful nod to heritage-inspired fashion, blending Mughal and Ottoman elements in rich brocades, wrap jackets and her signature tassels. This TDAP mainstay featured every piece with elegant allure and modern flair. Ansari’s knack for merging traditional motifs with contemporary styles set the tone for a truly memorable show opening.

Next to follow was Hassan Riaz, who was also the director of the show. His pieces infused bold after-dark glamour into reimagined pieces from past collections. Though some pieces felt slightly over the top, gender-neutral sequined looks and crystalline details did the trick for a striking vibe.

SanamChaudhri and SaharAtif showcased distinct compelling visions, presenting collections that explored themes of empowerment and cultural identity through innovative design and textiles. Chaudhri’sNYX collection was a bold statement, reflecting the fierce spirit of the modern woman.Atif’s Salvaged Selvedge offered a refreshing take on street style infused with cultural heritage.

It was refreshing and encouraging to see international designers being staged in Pakistan. Japan’s Yuna Hattori brilliantly melded traditional culture in her collection. She reimagined kimono elements with dramatic belts and architectural puff shoulders. Day 1 closed with SaniaMaskatiya’sCapsule collection that offered a refreshing contrast with wearable luxury, showcasing playful co-ords ranging from casual to formal wear.

Day 2 showcased WardhaSaleem’s STARLIT collection, with wildlife prints and vibrant designs, including a stunning gold silk saree. Following her, FahadHussayn’sDarker Shades of Hunza featured bold crimson and mint-green pieces, blending heritage with street wear, accessorised with eye-catching pieces of jewelry and a beautiful evening gown.

ZainabChottani’sAURA drew inspiration from Kantha embroidery, merging tradition with modernity through vibrant silhouettes and the Tree of Life motif. The showstopper, Vaneeza Ahmed, who also choreographed the show, featured a striking black lehenga with a green Kantha jacket. The ramp came to life when she walked. Parishae’s Under Pressure blended ‘80s flair, showcasing crop tops and gender-neutral eveningwear.

The Pink Tree Company’s Craft Clustered collection showcased oversized silhouettes, featuring maxi coat with embroidered pockets and dresses. Red was the standout colourand accessories like oversized coin earrings. HSY’s TROUSSEAU blended traditional zardozi with subtle embroidery in pastel colours. The menswear updated classic formalwear without exaggeration.

The show ended with the designer’s birthday celebration. One saw some children sitting in the front row. For greater impact, the event management must prioritise important fashion-related people, including veteran critics, editors, designers and sponsors.

The contributor is head of content at a communications agency