he centerpiece of TEXPO 2024 was undoubtedly the fashion show, which epitomized the event’s commitment to strengthening the textile industry, stimulating exports, and championing eco-friendly initiatives.

Beyond the runway, the event encompassed a diverse array of activities, including exhibitions, networking opportunities, and insightful panel discussions, fostering an environment conducive to professional growth and knowledge exchange.

With over 400 delegates in attendance, TEXPO 2024, held between October 23 to October 25 just last month, was graced by distinguished dignitaries, including Mr. Faisal Karim Kundi, Governor of KP and Syed Murad Ali Shah, Chief Minister of Sindh.

Mr. Muhammad Zubair Motiwala, Chief Executive of Trade Development Authority of Pakistan (TDAP), along with Secretary Mr. Sheryar Taj and other prominent industry leaders, participated in the ribbon-cutting ceremony, marking a significant milestone for the textile industry. TDAP also hosted an official reception for international delegates at the Pearl Continental Hotel.

Special Secretary of Commerce Mr. Shakeel Ahmed Mangnejo, Mr. Zubair Motiwala, and Mr. Sheryar Taj extended a warm welcome to esteemed guests and local exhibitors, reinforcing Pakistan’s reputation as a hospitable nation.

TEXPO served as a pivotal platform for global trade, inviting buyers from around the world to connect with local industry players and explore Pakistan’s extensive textile offerings.

Approximately 527 foreign buyers from nearly 60 countries attended, while 274 exhibitors showcased their collections. Over 2,700 specialized B2B meetings resulted in substantial orders and Memorandums of Understanding (MoUs), securing $1.875 million in textile contracts and anticipated orders of $910 million, thereby reinforcing Pakistan’s position as a major player in high-quality textiles.

The participation of top global brands underscored Pakistan’s growing stature as a promising market and business hub.

Delegations from Argentina, the Netherlands, Malaysia, the United Kingdom, Italy, Colombia, and Brazil engaged in fruitful discussions with Mr. Muhammad Zubair Motiwala (Chief Executive of TDAP) and Mr. Sheryar Taj (Secretary of TDAP), further strengthening international relationships.

As part of TEXPO Talks, an ancillary event, two insightful seminars delved into the realms of sustainability and innovation within Pakistan’s textile and leather sectors. One session, titled , ‘Green Threads: Weaving Sustainability into Pakistan’s Textile and Leather Sectors,’ featured renowned speakers such as Mr. Omar Hameed (Economic Minister, Brussels) and Ms. Bianca Seidel (MD, Bianca Seidel Consultancy). The session included a panel discussion with industry leaders from organizations such as Mr. Ivo Spauwen (Better Work Programme), Mr. Muhammad Fauz ul Azeem (Interloop), Mr. Imran Zaidi (Primark), and Dr. Hafsa Jamshed (NTU), attracting significant participation from industry professionals, government representatives, and international buyers. The Pakistan Southern Africa Trade Federation (PSATF), led by Chairman Muhammad Rafiq Memon, highlighted the positive impact of TEXPO on the region. Memon shared that scheduled shipments are expected to be completed by early 2025, underscoring Pakistan’s growing export presence in Southern Africa.

“These orders are a testament to the quality and global appeal of Pakistani textiles. They will significantly enhance Pakistan’s export footprint worldwide, particularly in Southern Africa, where demand for our textiles continues to grow,” Memon stated.

However, crowd management issues led to congestion, affecting accessibility for fashion professionals. While the fashion show has traditionally been a highly anticipated feature, improved crowd control could enhance the event’s focus in the business of fashion, allowing serious commitment and passion to drive the industry forward.

As for the fashion show, each designer brought unique interpretations to the theme, blending tradition with modern design.

Day ONE collections

Ms. International by Shamaeel Ansari

Shamaeel opened the show with a collection inspired

by the opulence of Mughal and Ottoman aesthetics.

Her designs, characterized by rich brocades and

velvets in jewel tones, seamlessly merged historical grandeur with contemporary elements like bell-bottom trousers and cuffed pants.

Timeless Tailoring by Diners

Diners presented a classic menswear collection that honored traditional craftsmanship while incorporating modern touches. The focus remained on refined tailoring and the enduring appeal of well-made suits.

Revoke by IDEAS Gul Ahmed

The Revoke collection, inspired by Gen Z, celebrated individuality and self-expression. Bold colors, modern cuts, and empowering silhouettes reflected a journey of autonomy and self-discovery.

PLGMEA (Pakistan Leather Garments Manufacturers and Exporters Association)

PLGMEA displayed leather garments highlighting Pakistan’s leather industry, focusing on classic and versatile designs.

NYX by Sanam Chaudhri

Chaudhri’s Autumn/Winter collection embodied the

spirit of modern women of the night. Dark hues, asymmetrical cuts, harem pants, and beadworked jackets conveyed a powerful and provocative femininity.

Carnivale by Huma Adnan

Huma Adnan’s collection drew inspiration from vintage festivals

and masquerades. Rich jewel-toned fabrics, intricate brocade patterns,

and voluminous silhouettes created a sense of old-world luxury,

accented by harlequin motifs and lavish embellishments.

Kanane Kimono by Yuna Hattori (Japan)

Yuna Hattori reinterpreted traditional kimonos with a contemporary

twist. Obi-inspired belts and structured sleeves lent a modern edge

to the classic silhouette, while a palette of reds, whites, blues,

and gold complemented the opulent metallic accents.

Capsule by Sania Maskatiya

Sania Maskatiya closed day one with a resort wear-inspired

collection, featuring vivid floral and foliage prints on silk. Relaxed

co-ord sets and kimono-sleeved tops conveyed an effortless

luxury in vibrant hues of oranges, fuchsias and yellows.

Gogi by Hassan Riaz

Hassan Riaz showcased bold evening wear crafted from repurposed materials. Sharp-shouldered silhouettes, asymmetrical necklines, and sculptural elements characterized his designs. His gender-neutral approach was evident in the androgynous silhouettes and shared aesthetic, creating a futuristic and avant-garde look.