n an industry often dominated by formulaic content, Shamoon Abbasi has consistently stood out for his nuanced performances and dedication to his craft.

Having witnessed the transformation of the Pakistani entertainment landscape, he offers a candid assessment of its current state and future prospects.

Shamoon Abbasi’s influence on the Pakistani entertainment industry extends beyond his own acting career. He has served as a mentor and inspiration to countless aspiring actors, and his commitment to quality has helped in raising industry standards.

Having been a part of the drama industry for several years, Abbasi was quick to point out that while there has been significant technical advance-ment in the medium, the quality of scripts and storytelling has not advanced in the same fashion.

“The tools and technology used in drama production have certainly evolved,” he remarked, in an interview with Instep. “However, the core narratives remain largely unchanged, often stuck in repetitive themes like the Saas-Bahu sagas, which are detrimental to younger audi-ences.”

When discussing plays that have made a notable impact on society, Abbasi held a strong opinion, “I don’t believe many drama serials convey meaningful messages anymore. We are still entrenched in storyline and tropes that fail to inspire or reform.”

The emergence of numerous television channels and online platforms has led to a fragmented media landscape, affecting viewing patterns. Abbasi believes that while these platforms offer convenience, they also contribute to a decline in overall quality. He calls for a focus on producing content that is both entertaining and thought-provoking. “In the past, PTV was the only channel, hosting knowledgeable and experienced writers who crafted substantial stories. With so many channels competing for ratings, it has turned into a rat race,” he said.

The actor believes that many audiences now prefer the on-demand nature of platforms like YouTube over traditional television broadcasts. “The YouTube phenomenon has just begun in Pakistan, and channels are slowly adapting to this new reality.”

Reflecting on his experiences in the industry, Abbasi highlights the importance of professionalism and respect among actors. “Some show respect, while others can be a bit arrogant; it really depends on individual perspectives.”

“I don’t believe many drama serials convey meaningful messages anymore. We are still entrenched in storyline and tropes that fail to inspire or reform. In the past, PTV was the only channel, hosting knowledgeable and experienced writers who crafted substantial stories. With so many channels competing for ratings, it has turned into a rat race. The YouTube phenomenon has just begun in Pakistan, and channels are slowly adapting to this new reality.” – Shamoon Abbasi  

While acknowledging the differences in professionalism, he emphasizes the need for a more collaborative and supportive environment. He also criticized the high fees charged by institutions like National Academy of Performing Arts (NAPA) and the Arts Council, which can hinder aspiring actors’ opportunities. “NAPA is a prestigious institution, but its fee structure can limit students financially, preventing them from showcasing their true talents.”

Despite his criticisms, Abbasi is not merely a bystander; he actively seeks to create change. “There is a crucial need for talent management organizations in Pakistan to help sculpt the next generation of actors,” he asserted, emphasizing the importance of professional development within the industry.

Abbasi has carved a niche for himself in the Pakistani entertainment industry, starring in a variety of films and television dramas, ranging from action to socially-relevant characters. However, he expressed concern about the current state of Pakistani cinema. “These days, films seem more focused on gaining fame than on delivering substantial narratives,” he lamented. He also touched on the impact of the Indian film ban, noting that it has created a void in cinema halls. “It’s India that has stopped selling their films to Pakistan. This absence has limited our viewership, making it hard for our films to attract audiences.”

While talking about his film career, Shamoon Abbasi mentioned that his performance as a cannibal in the self-directed film Durj stands out in his memory, due to the extensive preparation required to fully inhabit such a complex character. However, he is eager to explore a wider range of roles, particularly in Islamic series like Ertugul or historical epics akin to Vikings. “I dream of taking part in period dramas that will help me expand my repertoire as an actor,” he expressed, emphasizing his desire to step outside his comfort zone.

While Abbasi has found himself performing in a stream of forgettable roles in films like Waar, Bhai Log, Daadal, Karachi Division, 7th Hour, Delhi Gate, Gorakh, Dhai Chaal, Ishrat Made in China, Gumm, and Rasta, he remains committed to seeking out challenging and meaningful roles that will allow him to grow as an artist.

Looking ahead, Abbasi is excited about the projects he has in the pipeline. He shared, “My studio and production house, Shaam Films, is in the process of creating an anime-style series called KENJI: The Guardian of Tokyo, which is set to be a trendsetter for the industry. Also in the pipeline is a comedy-action film titled Shapatarz, and the highly anticipated Durj (Part-ll). Plus, we’re working on a collaborative film called The End featuring talented actors like Faysal Qureshi and Jibran Syed, among many others.”

With a passion that runs deep, Abbasi’s commitment to pushing the envelope in the industry is as strong as ever.