Fashion has always been a platform for showcasing aesthetic and design innovation. In recent years, thanks to the surge in social media, the number of talented
designers has been increasing. Despite the growing competition, demand for Pakistani designers remains high, as they continue to push boundaries and redefine
elegance. Their unique blend of traditional craftsmanship and modern aesthetics has garnered a loyal following both inside and outside the country. Let's test your knowledge of this dynamic industry..

Instep Desk

1. Which Pakistani designer has showcased their collection at the New York Fashion Week for two consecutive years?

a) Sania Maskatiya

b) Maheen Khan

c) Deepak Perwani

d) Hassan Sheheryar Yasin (HSY)

2. Which Pakistani designer’s collection has generated the most buzz or social media attention in recent times?

a) Nomi Ansari and Fahad Hussayn

b) Nida Azwer and Sana Safinaz

c) Sania Maskatiya and Ali Xeeshan

d) Sadaf Malaterre and Misha Lakhani

3. Which Pakistani retail brand is the most famous in Pakistan?

a) Sapphire

b) Khaadi

c) Sana Safinaz

d) J. (Junaid Jamshed)

4. Which Pakistani designer has been the most successful at incorporating sustainable practices into their fashion line, gaining recognition for their eco-friendly initiatives?

a) Aisha Imran

b) Zara Shahjahan

c) Mehdi Raza

d) Nida Azwer

Answers

1. The correct answer is a.

Sania Maskatiya debuted her collection titled ‘Adornment’ at the New York Fashion Week in 2018 and returned with the ‘Cosmos’ collection in 2019.

2. The correct answer is c.

In recent years, Sania Maskatiya and Ali Xeeshan have had collections that have been widely talked about and trended on social media. Sania Maskatiya’s collections, particularly those showcased at New York Fashion Week in 2018 and 2019, received significant attention on social media. Ali Xeeshan’s bold, theatrical, and socially conscious designs often trend on social media. His presentations, which often tackle social issues such as child marriage and women’s rights, generate significant buzz.

3. The correct answer is b.

While all these brands are pretty well known in Pakistan and even outside to some extent, Khaadi stands out as the country’s most celebrated retail success story. Founded by Shamoon Sultan in 1998, Khaadi has gone on to become a household name synonymous with high-quality hand-woven fabrics and ready-to-wear collections, available at multiple outlets within the country and outside in foreign territories including UAE, UK, Qatar and Bahrain.

4. The correct answer is d.

Nida Azwer is known for her commitment to sustainable fashion and has been recognized for her efforts to reduce her brand’s environmental impact. She uses eco-friendly fabrics, minimizes waste, and supports local artisans, making her a leading figure in sustainable fashion in Pakistan.