estled in the heart of Khushab district, the Soon Valley, or Soon Sakesar, is a picturesque region that offers an unforgettable experience for nature enthusiasts and adventurers. Stretching from Padhrar village to the majestic peak of Sakesar, which towers at 5,010 feet above sea level, this valley is a testament to the unspoiled beauty of Pakistan’s landscape.

Spanning 35 miles in length and 9 miles in average width, the Soon Valley is renowned for its scenic vistas and unique geological features. It encompasses a 300-square-mile area of lush greenery, serene lakes and rolling hills, making it a prime destination for tourists seeking tranquillity and natural beauty.

The charm of Soon Valley lies in its diverse attractions. From the shimmering lakes of Uchhali, Khabeki and Jhalar to the historic towns of Chitta, Sabhral and Nowshera, the valley has something for everyone. The gardens of Kanhatti and Sodhi, along with the resorts of Da’ep and Sakesar, provide perfect retreats for those looking to unwind in nature’s lap.

The valley is a haven for birdwatchers, especially during the winter when it becomes a sanctuary for various migratory birds. The rolling green hills surrounding the valley create a mesmerising, peaceful and refreshing landscape.

Recognising Soon Valley’s immense potential as a tourist hotspot, the Punjab government and the district administration have undertaken significant efforts to enhance its appeal to both domestic and international tourists.

An improved road network and transportation facilities have been established to ensure easy access to the valley. This includes better connectivity to major cities and the installation of signboards for visitor’s guidance.

The construction of modern rest houses, camping sites and picnic areas has been prioritised. Enhanced safety measures and tourist information centres have also been established to assist the visitors.

Efforts are being made to preserve the natural beauty and biodiversity of Soon Valley. This includes the implementation of sustainable tourism practices and the protection of wildlife habitats.

Comprehensive marketing campaigns need to be launched to highlight the unique attractions of Soon Valley. These campaigns should aim to showcase the valley’s natural beauty, cultural heritage and recreational opportunities to a global audience.

The charm of Soon Valley lies in its diverse attractions. From the shimmering lakes of Uchhali, Khabeki and Jhalar to the historic towns of Chitta, Sabhral, and Nowshera, the valley has something for everyone. 

Maryam Nawaz, the incumbent Punjab chief minister, envisions a transformative approach to promote tourism in the province. Under her direction, the Khushab deputy commissioner has made remarkable strides in preserving the scenic beauty of Soon Valley through a well-coordinated effort with the Tourism Department.

Recognising the valley’s unique landscape and ecological importance, the DC has spearheaded various initiatives aimed at environmental conservation and sustainable tourism development. These efforts are designed not only to protect the natural habitats but also to enhance the area’s appeal to tourists.

One of the key strategies implemented for this purpose involves regulating tourist activities to minimise environmental impact. The role of former Tourism Department secretary, Raja Jehangir Anwar, is highly commendable. In collaboration with the district administration, he has introduced strict guidelines for waste management, ensuring that the valley remains pristine and free from pollution. Regular clean-up drives and awareness campaigns have been planned to educate visitors and local residents about the importance of maintaining the area’s natural beauty. Additionally, eco-friendly facilities, such as biodegradable toilets and designated camping sites, have been established to support sustainable tourism practices.

The preservation efforts also include the promotion of the valley’s rich cultural heritage. Zeeshan Shabbir Rana, the deputy commissioner of Khushab, has worked closely with local communities to preserve historical sites and traditional practices integral to the valley’s identity. By integrating cultural elements into tourism initiatives, visitors are provided with an overall experience that benefits from both the natural and cultural wealth of Soon Valley. This approach will not only boosts tourism but also foster a sense of pride and responsibility among the local population towards their heritage.

Infrastructure improvements have been a focal point of the preservation efforts. The DC has overseen the development of accessible roads, hiking trails and viewing platforms that allow tourists to enjoy the valley’s beauty without causing harm to the environment. These infrastructure projects have been carefully planned and executed to ensure minimal disruption to the natural landscape.

By investing in these areas, the provincial government and the district administration are showing their commitment to transforming Soon Valley into a premier tourist destination. Their goal is to create a welcoming environment that celebrates the valley’s natural splendour while promoting eco-friendly tourism.

Soon Valley is a treasure trove of natural beauty, cultural heritage and recreational opportunities. With the concerted efforts of the Punjab government and the district administration, this hidden gem is poised to attract a growing number of tourists from around the world. Whether you seek adventure, relaxation or a chance to reconnect with nature, Soon Valley promises an experience that is both enriching and unforgettable.

The writer is the public relations deputy director for Khushab