ahira Khan has often been the top choice for designers seeking to showcase their work through respective campaigns. However, Khan has transcended her role as merely a muse for different design labels. The actor and producer has now made her foray into the fashion and lifestyle industry by launching her own brand, M for Mahira (mformahira.com).

Although there are currently no physical outlets, the brand operates though its website, allowing consumers both in and outside of Pakistan to place orders.

Upon visiting the website, a message from the founder, Mahira Khan, encapsulates her vision. “It gives me so much joy to share a little bit of M with you! For as long as I can remember, I feel most like myself in simple Eastern wear. I could wear it every day, forever. I hope these pieces do the same for you, because there isn’t a lovelier feeling than feeling like you.”

The brand’s design philosophy further reinforces the idea of a well-structured brand with a dedicated design team. “At M by Mahira, we believe in a minimalist approach towards design. Our focus is on creating thoughtful silhouettes that keep the wearer at ease with everyday movement while simultaneously uplifting their personality. Expect contemporary yet timeless products that will make you nostalgic for an easy, comfortable, good time in life.”

In terms of offerings, the brand is divided into three categories: Everyday Essentials, Luxe Pret and Fragrance. Catering to a variety of sizes, the brand presents a range of options, from kaftans adorned with intricate mirror embroidery to loose-fitting box kurta, tunics, printed saris, and much more. The selection caters to diverse preferences and budgets.

As Mahira Khan embarks on this new chapter, she invites you to join her journey and discover the essence of M – where style meets substance, and every garment tells a story.