Instep: What is the thought process behind your Eid collection?

Sania Maskatiya: The thought process behind the Malika Eid collection 2023 revolved around creating a cohesive and unique line that reflects the essence of the festive occasion, while staying true to our brand’s signature style. I aimed to showcase the richness and diversity of [our] cultural heritage through my designs in Malika, while also pushing creative boundaries and experimenting with new techniques and materials.

Instep: Which elements did you focus on?

Sania Maskatiya: I focused on incorporating a diverse range of textures and cuts, while infusing our signature prints and embroideries to create a unique and timeless collection. Our goal was to create a classic treasure within our women’s collection, perfect for any festive occasion. We paid close attention to every detail, from the choice of luxurious fabrics to the intricate embellishments, to ensure that each piece is both elegant and practical. Overall, we aimed to offer our customers a stunning and versatile collection that celebrates their cultural traditions while embodying their individual style.

Instep: What makes a good Eid outfit in your opinion?

Sania Maskatiya: I believe a good Eid outfit should be a perfect blend of elegance, comfort, and cultural relevance. It should reflect the wearer‘s personal style while honoring traditional elements of the occasion. You should be able to wear it effortlessly.

Instep: Do you think Eid outfits should be elaborate? What’s the perfect amount of embellishment and the right fabric to utilize?

Sania Maskatiya: I believe that Eid outfits do not necessarily need to be elaborate, but they should incorporate some level of embellishment that reflects the festive spirit of the occasion. The perfect amount of embellishment varies depending on the design and the wearer’s preferences. Some people may prefer a more understated look, while others may want to go all out with intricate beadwork, or embroidery. The key is to strike a balance between ornamentation and simplicity, so the outfit remains comfortable to wear while still standing out as a special occasion outfit.