Instep weighs in, because if we are going to be true to our legacy, anything that even brushes shoulders with fashion will be our foremost concern. And if the fashion involves Mahira Khan, we will be very in terested. Mahira Khan is not simply Pakistan’s biggest, most beloved celebrity, she has been very entrepreneurial during her career too. She went from VJ to model/actor, she translated her success into more lucrative acting projects, bigger endorse ments. A fun portal called Mashion entered the digital content arena, and she produced web series Baarwan Khiladi under Soul Fry Films, her own production house. 

If the strategy is to venture into as many areas of business while she is still sweetheart of the masses and classes and see what sticks, we applaud the star. If the strategy is to experiment with as many creative avenues as she possibly can, successfully, the thought is still a pretty solid one, because if nothing else, the Mahira Khan brand will draw in opening audiences and customers at least at the beginning. 

The interest in Mahira Khan’s style possibly sprung up around her Humsafar fame, when Khirad’s wardrobe became one of the most coveted since – possibly – that diamante-on-net dupatta business followed Hum Dil De Chuke Sanam. 

But the actor has always made interesting style choices. She does the whole desi thing well, in fact, if memory serves, she had once mentioned a favorite kurta, old, peach, embroidered maybe, as her most prized item of clothing in an interview. During her VJing stint, she often mixed it up, creating fusion looks before they became a thing and an art. Think bangles with t-shirts with curls when stick-straight hair was the only way. 

It isn’t wholly surprising that Mahira Khan has released her first pret line, titled Razia, after her grandmother. Razia carried six pieces, which include three kurtas, one dupatta and an izaar. The tops are nice, with tiny details making the piece an M By Mahira original, like pretty tassels on the slit, embroidery and lace detail, but fans across the web are protesting the prices.

 While an upward of 12000 rupees is steep for a plain white top, we must consider that as with any consumer good, you’re really paying for the brand name. If wearing an MBM creation is what will make you happy + you have the resources to afford it, go for it. There is possibly (since we haven’t seen a physical piece) a chance that the fabrics used are high-end, and add to the cost of an otherwise basic white outfit.

 In this economy, investing in a daily-wear type of thing at up market prices possibly feels foolhardy, but since pieces from Razia are selling out as these words are typed, there is a market for them. As for the justification behind creating the brand, it is totally up to the individual the kind of product they want to be associated with. However, given the magnitude of adoration Mahira Khan incites in her fans, it would be nice that should her team figure out a way to scale production, she would consider doing a budget line that is more accessible to her larger audience and fanbase