Speakers for tapping Pakistani handicrafts export potential

Islamabad:Speakers at a webinar called for tapping and promoting Pakistani handicrafts export potential. The webinar on pricing strategies and logistic solutions for the export of handicrafts from Pakistan to China was jointly organised by the Consulate General of Pakistan in Shanghai and the Trade Development Authority of Pakistan.

Hussain Haider, Consul General of Pakistan on the occasion explained that there is a wide range of import prices for handicrafts in China depending upon unique attributes of the product and its positioning in the Chinese market. With the right strategy, handicrafts can become a huge potential product for Pakistan to export to China.

On this occasion, Anderson Wang, CEO of Zhejiang Eman Logistics International Company, presented different options for exporters from Pakistan to ship their products to China. His company, which also has a warehouse in Karachi, can help Pakistani companies ship their products to various regions of China, says a report published by Gwadar Pro.

He introduced Pakistan’s permanent pavilion in Yiwu city, Zhejiang province, which is managed by his company. He added that “we encourage handicraft suppliers from Pakistan to dispatch samples of their products for free display in Pakistan’s permanent pavilion.”

Echo Li, Senior Partner in St. Fulin Group, said that in the Chinese market, high prices are not impediments to sales. Chinese buyers are willing to pay high prices for handicrafts that meet their tastes and requirements. She underlined the need to highlight culture, history and unique style of handicrafts to optimise their sales in China.

In promoting the handicrafts industry, Directorate of Creative and Cultural Industries, Punjab Small Industries Corporation (PSIC) has completed the publication of several books on different regional crafts and provided training in design and capacity building to the artisans.

Artisans are also offered interest-free loans. Sikandar Hayat, Assistant Director, Creative & Cultural Industries, PSIC, believes that special hubs and centres may be established where artisans may be guided for linkages and sale of handicrafts in all the potential countries.

Zhang Bing, a Chinese businessman who has been manufacturing and trading handicrafts to China in Pakistan for 8 years, that Pakistani jade and gems are very popular with Chinese consumers. “Compared with the raw materials of Chinese handicrafts, Pakistan’s natural raw materials have great advantages. The complicated textures of Islamic flowers and animals are very exquisite.