British High Commission holds climate change drive

Islamabad : The British High Commission in Pakistan has decided to launch a campaign across its social platforms to highlight the dire need for necessary climate action in the country and talk about the 2021 United Nations Climate Change Conference to be held in Scotland, United Kingdom, between October 31 and November 12.

According to Muhammad Wasam Qaseem, head of Social Media at British High Commission, the climate crisis is a looming danger in Pakistan, which faces the hottest summers, coldest winters, smog, water shortage, rising and dropping water levels, glacial lakes, landslides, and plastic waste issues.

In the words of British PM Boris Johnson, Pakistan is showing global leadership in fighting against climate change. The country has launched its updated NDC and is taking concrete steps including Billion Tree Tsunami and National Electric Vehicle Policy to take the necessary climate action as well, but still, awareness in the major populace stays an issue in fighting against climate change.

"We (British High Commission) has decided to launch a campaign across our social platforms that bring to light the importance and urgency of the matter and also talk about how COP26 as our chance to get together and formulate an action plan to address the issue."

As part of the campaign titled Ek Saath Against Climate Change, the BHC organised a contest of photos and videos illustrating climate change in Pakistan. Pictures taken outside the country by a Pakistani photographer will also be entertained.

The winner will receive a goodie bag from the British High Commission.

Muhammad Wasam Qaseem said governments and private sectors could do all they could, but until every single one came together against the climate crisis, the world would face the worst consequences.

"In this day and age, social media is a great tool to raise a united voice against major issues," he said.