Islamabad : Egyptian ambassador Tarek Dahrough called on Special Assistant to Prime Minister (SAPM) on Overseas Pakistanis and Human Resource Development Sayed Zulfikar Bukhari here and discussed with him ways and means to enhance bilateral cooperation in tourism sector, especially through promotion of people-to-people ties.
The SAPM, who also heads the National Tourism Coordination Board, apprised the ambassador of steps being taken by the government of Pakistan to boost tourism.
He also informed the visitor of his government's plan to launch a tourism friendly project, Brand Pakistan.
Bukhari reaffirmed his government's commitment to attracting tourists from across the world by facilitating them in all possible ways.
The envoy evinced interest in forging cooperation with Pakistan in tourism and called for better people-to-people contacts for the purpose.
