BEIJING: Parwaaz Hai Junoon premiered in China and was widely praised by the Chinese audience. It is the first time in the last 45 years that a Pakistani film appeared on Chinese screens. According to Gwadar Pro media, the film attracted a lot of attention in China even before its premiere.
Including Wuhan University of Science and Technology, Beijing University of Technology, Nanjing Agricultural University, Southwest University, 57 universities launched online campaigns to advertise the film. In addition, a large number of Internet celebrities spontaneously promoted the film, and Chinese netizens have expressed their expectations.
On 13th, the journalist of Gwadar Pro visited the Capital Cinema (SDDYY), the largest cinema in China with a history of 70 years. The head of marketing for SDDYY introduced that Parwaaz Hai Junoon is a military film which has aroused a heated discussion among Chinese viewers. “Compared to commercial films, this movie may not have as many gimmicks. However, it has profound significance and holds a very important place in the hearts of Chinese audience.
In order to support the film industry of Pakistan and pay tribute to Pakistan-China friendship, we increased the layout rate of Parwaaz Hai Junoon,” he added. “I had been looking forward to this film and it didn't disappoint me. It proves the capabilities of the Pakistani film industry and gives the Chinese viewers a wide exposure to the Pakistani culture.
The introduction of this film before the 70th anniversary of the establishment of diplomatic relations between China and Pakistan is of great significance to the friendship between the two countries,” Mrs. Hu, an audience said after watching Parwaaz Hai Junoon.
Francaise Film, a famous film critic, evaluated that the quality and industrialization of the film is amazing. The portrayal of the characters is vivid, and easier to resonate with the audience.
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