Reckitt Benckiser gets new CEO

KARACHI: Reckitt Benckiser, a global leader in consumer health and hygiene, has appointed Kashan Hasan as the new chief executive officer (CEO) for its Pakistan business, a statement said on Wednesday.

Kashan has been associated with Reckitt Benckiser for the last 12 years, serving in various successful leadership roles across the globe in Pakistan, the UK, South Africa, Egypt and the Middle East, it added.

In his most recent role, he was serving as the regional sales director for the hygiene home business for MENA region. This announcement comes as Reckitt Benckiser Pakistan Limited evolves into the next stage of strategic development and accelerated growth.

In this new role, Kashan will be leading the company towards expansion within the country and strengthening its position in the market, while driving the business through its purpose-led brands.