expected wage rises. In a report last year, research group Euromonitor said consumer product sales boomed in Myanmar over the five-year period to 2013, with middle class consumers helping to boost demand for non-essential luxuries like home and beauty care products.
For devout Buddhists it is also essential to donate to pagodas — as well as monasteries and charitable causes — to make “merit”, a sort of credit for pious living.
This practice helped the Buddhist-majority nation to be named the joint most generous nation, with the United States, by Charities Aid Foundation in its 2014 World Giving Index.
Shwedagon, which according to legend is over 2,000 years old, is particularly sacred because it is believed to house several strands of hair from the Gautama, whose teachings form the basis of Buddhism, and relics from three previous Buddhas.
The Shwedagon is arguably Myanmar’s most recognisable building, its peak soaring above swirling eddies of barefoot devotees who crowd the pagoda’s terrace from dawn to dusk, alongside the burgeoning ranks of tourists.
It has long captured the imaginations of visitors from author Rudyard Kipling — who called it a “beautiful winking wonder” after a visit in the late 19th century — to US President Barack Obama in 2012.
It was the site of opposition leader Aung San Suu Kyi’s first major political speech as student-led protests against the then military regime swept the country in 1988 — and also at the centre of the 2007 monk demonstrations that ended in bloodshed.
Gold itself has long had a crucial role in Myanmar.
During the colonial era Burmese women wore almost all of their wealth in the form of jewellery made of gems and gold.
After independence, gold became even more integral as the junta’s socialist policies eviscerated the economy, leaving the population suspicious of government banks.
Even the word for gold in the Myanmar language, “Shwe”, is a hugely popular girls’ name.
In the jumbled workshops of the central city of Mandalay, craftsmen hammer gold into slivers for devotees to paper Buddha statues at temples.
They are considered some of the finest gold artisans in the country - their craft a testament to the country’s deep connection with the precious metal - but competition for machine-produced gold leaf has raised concerns for their future.
Hla Hla, who has worked in the trade for more than six decades, shrugged off those worries.
“If some like machine-made, they will buy it. But those wanting handmade will buy from us,” she told AFP.
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