Jang Expo
LAHORE: Jang Media Group has nullified the impression of the costlier group for the advertisement and the new initiative of the group will be helpful in making the yearly business and marketing plans for the businesses which will pave way for their growth and create competition in the industry.
These views were expressed by the attendees, visitors and participants on day two of the five days Jang Media Works -- the newspaper and digital advertising expo, organised by the Jang media group here at PC hotel on Thursday.
Number of the attendees, who visited the expo without any business plan and never have done any advertisement in the past, booked various advertisement deals and got rewards and incentives on it.
Khalil Ahmed, CEO of Laser Communications, believed that the Jang media group created a new avenue of advertisement for their clients. "Other media houses are worried about the rates and packages being offered by the Jang media works expo that how they will bring down their rates to compete with the market leader", he disclosed the market sentiments on the basis of his discussion with representatives of other media outlets.
Khalil termed the offers the best in the marketing and advertisement history of Pakistan and believed that the clients of the advertising agency will definitely avail the opportunity. "Those who will miss this golden opportunity will repent", he believed. He said the yearly package will ensure the availability of space without fluctuations of tariff and topping of it incentives and discounts. He went on to say that the Jang media group new annual product is going to bring revolution in the industry.
Managing Director of Caravan Book House, Haris termed the packages and incentives offered in the expo by the Jang media group very encouraging.
The idea of the yearly plans will work for the growth of any business, he said, adding the packages of the Jang media group in the expo will be helpful in making stable long-term advertisement and marketing plan for his company. He said the huge leverages were given in the yearly packages which are vital for any long-term business prospect.
Muhammad Nadeem of Media Network Advertising Agency said that advertisements should be ensured the whole year. "People forget about the product and advertisements if it appeared occasionally", he commented. Furthermore, he said packages offered in the Jang media works expo are very economical while multiple incentives, including the online placements of advertisements and print publications increased the reach of the advertisements. He believed that the Jang has attempted to target those clients who did not spend on advertisement and marketing while the attractive rates will encourage them to spend money for their businesses growth.
He was of the view that those clients who wanted to introduce their product could also be real beneficiary to avail this opportunity and booked the packages.
Somia Korai, head of marketing multiline engineering, who came to attend the expo said that this is encouraging that potential of advertising and marketing through various Jang media products was elaborated. The presentations and potential to tapping the target audience with attractive rates are being offered, she said, adding that the packages offered by the Jang media group are considerable and some final decisions would be made after consulting with the hierarchy.
Sarmad Ali of Jang Group said that Jang Media group always acknowledges its clients and partners so that tries to come up with out-of-box new solutions which help in their business growth. He said being the trend-setter in all aspects in media, this time again new concept of cost-effective advertisement is introduced which is highly appreciated by the clients. The response is encouraging and the Jang media group will keep catering its clients in future too, he said.
Saadia Sharif of Jang Group said the response from the clients is very encouraging and they are enthusiastic about the packages being offered by the Jang media. All seminar sessions are full and the people are booking their seats to attend the seminar besides availing yearly packages as a outcome of the seminar proceedings.
