HBL taps AI to let fans create custom anthems for PSL anniversary
KARACHI: Habib Bank Ltd (HBL) has rolled out a new generative AI-powered feature allowing fans to create personalised anthems to mark the 10th anniversary of the HBL Pakistan Super League (HBLPSL), said a press release on Monday.
Branded as ‘FanTunes’, the initiative makes HBL the first Pakistani bank to integrate generative AI into a fan engagement campaign. The tool enables users to compose unique musical tracks in celebration of HBLPSL X, enhancing interaction and participation around the cricket league.
“HBL FanTunes allows us to connect with the youth of Pakistan using generative AI technology,” said Ali Habib, chief marketing and communications officer at HBL. “It’s part of our broader mission to redefine digital engagement and lead on tech transformation in banking.”
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