Coffee is more than just a morning pick-me-up; it is a global cultural phenomenon that influences economies and trends, with over 2.25 billion cups consumed daily and an industry worth over $100 billion. It holds cultural significance in countries like Italy, Ethiopia, and Japan.
The rise of specialty coffee shops has sparked great and rising demand for exotic blends and coffee expertise, while coffee tourism supports local economies and sustainable farming practices. This is an economic opportunity that no country, including Pakistan, should miss out on.
Fariha Shah
Hyderabad
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