KARACHI: In an unexpected yet exciting turn, popular actor and influencer Yashma Gill has joined the matchmaking app Dil Ka Rishta to find her ideal life partner.
Known for her candid personality and authentic charm, Yashma shared that after trying traditional matchmaking methods, she’s embracing the digital world of Dil Ka Rishta to take control of her love life. “I’m ready to settle down, but when I met Rishta aunties who quoted hefty fees just to find a match, I knew there had to be a better way,” she explained.
Her journey through Dil Ka Rishta has sparked a new campaign with the catchy tagline, “Dil Ka Rishta Karwaye Ga Yashma Gill Ki Shadi!” In this campaign, Yashma opens up about the realities of searching for a life partner and the hurdles that come with it. “With Dil Ka Rishta, I can set my preferences and connect directly with people who match my expectations without the need for any middleman,” she revealed, adding that the idea of receiving direct requests from potential matches made the experience both exciting and personal. For fans and followers, Yashma’s decision to use Dil Ka Rishta is both surprising and intriguing.
The app, which has reached over 5 million profiles in the past 1.5 years, has gained a reputation as one of Pakistan’s largest digital matchmaking platforms, with over 100,000 users logging in daily to search for meaningful connections. Since its launch, Dil Ka Rishta has successfully facilitated 50,000 marriages, and Yashma’s participation is expected to draw even more people to join the app and explore modern matchmaking. The appeal of Dil Ka Rishta lies in its ability to bridge tradition with modern convenience. Unlike traditional methods, Dil Ka Rishta offers users verified profiles and a platform that allows individuals to be in control. It’s designed to meet the needs of Pakistan’s growing number of serious relationship seekers. The stats speak volumes: every month, over 500,000 Pakistanis enter the marital age bracket, and 2 crore Pakistanis are actively looking for a life partner, underscoring the need for a reliable and accessible matchmaking platform. Yashma’s story also touches on the experience of many in Pakistan who seek marriage within family or community circles. With 60% of marriages in Pakistan occurring within extended families, the cultural significance of trusted matchmaking methods is evident.
However, Yashma’s decision to use Dil Ka Rishta reflects a trend among young Pakistanis who want more control over their choices without the hefty fees associated with traditional matchmaking. For Yashma, this isn’t just about finding a life partner but about sharing a new approach to love and connection in Pakistan. With her popularity and influence, she hopes her story will inspire others to take the same step. “It’s a game-changer to feel empowered and know that the people I connect with are serious about building a future together,” Yashma shared. By joining Dil Ka Rishta, Yashma is encouraging her fans to take control of their love lives and find a partner based on their own preferences and values. As her campaign with Dil Ka Rishta unfolds, one thing is clear: Yashma Gill is redefining the way Pakistanis view matchmaking, and her journey is set to inspire a generation to embrace digital platforms for a more personalised approach to finding love.
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