With millions of followers, online influencers hold a powerful platform that can spread positivity, awareness, and valuable information. Unfortunately, many prioritise fame and superficial content over meaningful impact, promoting unrealistic lifestyles that can lead young people to feel pressured and inadequate. Moreover, the lack of accountability can result in misinformation, particularly in health and wellness. Many influencers share products or diets without adequate research, potentially harming their followers’ well-being.
It is crucial that they recognise their responsibility to promote credible information and collaborate with experts to ensure the content they share is reliable. Influencers can also champion important social issues by using their platforms to raise awareness about mental health, environmental sustainability, and social justice. By advocating for these causes, they can mobilise followers to engage in meaningful discussions and actions that contribute to positive change.
Abeeha Asad
Karachi
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