Fertiliser company partners with UNDP

LAHORE : Fatima Fertiliser has become the first company in Pakistan to officially partner with the United Nations Development Programme (UNDP) by adopting SDG Impact Framework.

The company recently launched a campaign highlighting its unwavering commitment to SDGs to commemorate this achievement. The campaign outlines how the company has embedded the impact framework assessment into its operations, mapping eight critical areas that align with the UN's SDGs.

These areas highlight the company’s efforts across multiple sustainability and community development fronts. The comprehensive video showcased company's dedication to eight key areas that fulfill the UN SDGs.

The company is leveraging renewable solar energy and reducing fossil fuel consumption through manufacturing excellence (SDG 7). Additionally, the company is harnessing digital power for rural women and communities (SDG 9), enabling farmers and communities for responsible and green use of fertiliser (SDG 12), and contributing to national food security by increasing crop yield by at least 10% (SDG 8).

Some of the initiatives include sustainable land management and soil health practices to promote biodiversity (SDG 15), as well as establishing Pakistan's first internationally accredited soil and water testing lab.

The company is also empowering rural women and reducing post-harvest losses (SDG 5) while providing real-time weather advisory through the Sarsabz Digital App (SDG 9). Commenting on this achievement, Asad Murad, COO Fatima Fertiliser, said, “This transition is a significant milestone in our journey towards sustainability and social responsibility. It reaffirms Fatima Fertiliser's role as a leader in achieving the SDGs within Pakistan’s corporate sector. Our partnership with UNDP is a testament to our commitment to sustainable development.”