Milkar: united front for mental health awareness

Pakistan’s population has surged past 250 million, making it one of the fastest-growing countries in the world. With 64 per cent of its population under the age of 30, the nation is grappling with a youth bulge amidst worsening economic conditions, frequent natural disasters like Covid-19 and recent floods, political instability, and intense social and cultural pressures. This combination has precipitated a severe mental health crisis.

The mental health situation in Pakistan is particularly dire among the youth. With around 23 million children out of school, many are increasingly vulnerable to mental health issues such as anxiety, depression, and suicidal thoughts.

The World Health Organization (WHO) reports that suicide is now the fourth leading cause of death among young people in Pakistan, with approximately 50-55 individuals taking their lives daily. This alarming statistic highlights the urgent need for increased awareness and destigmatisation of mental health issues.

Experts estimate that up to 90 of the population experiences unmet mental health needs due to a lack of resources and support systems. The country has fewer than 1,000 licensed psychiatrists and only a handful of child mental health specialists. This shortage makes it impossible to rely solely on professionals to address the mental health crisis. Collective action is essential to bring attention to this critical issue and promote self-care, prevention, mental well-being, and early intervention.

Despite growing recognition of mental health as a public health concern, societal stigma remains a significant barrier to treatment. Mental illness is often viewed as a taboo subject, leading to misconceptions that discourage people from seeking help. This stigma affects not only adults but also children, who internalise these beliefs and are less likely to discuss their feelings or seek support. These issues can escalate into more severe problems if not addressed early.

The first step towards improving mental health support is to raise awareness about the growing issue. Mental health problems impact not just individuals but also families, communities, society, and the economy. Investing in mental health strategies and policies at the community level, in the corporate sector, in the education system, and in national policies can benefit the entire nation.

Public campaigns are crucial for changing perceptions, reducing stigma, and promoting healthy coping behaviours. They can educate communities about the importance of mental well-being and encourage open discussions about mental health issues. Promoting well-being and preventing poor mental health is essential for creating a healthier, more resilient society.

When individuals are mentally healthy, they are better equipped to handle stress, build strong relationships, and contribute positively to their communities. Preventative measures, such as fostering supportive environments, encouraging open conversations about mental health, and providing access to resources, can significantly reduce the incidence of mental health issues.

By prioritising mental well-being, we not only improve individual lives but also enhance overall societal productivity and harmony. Investing in mental health promotion and prevention is a proactive approach that benefits everyone, paving the way for a brighter, more inclusive future.

In a groundbreaking initiative, the British Asian Trust, in partnership with the Mir Khalil Ur Rehman Foundation (MKRF), is launching a nationwide mental health campaign using Geo/Jang platforms across Pakistan. This first-of-its-kind campaign, titled ‘Milkar’, aims to shed light on the often-neglected and stigmatised topic of mental health, initiating important conversations for women, men, and youth. The campaign emphasises the need for diverse stakeholders – including professionals, educators, government officials, parents, celebrities, influencers, media, and community leaders – to come together to create awareness and work on prevention and early intervention.

Addressing Pakistan’s mental health crisis requires a concerted effort to raise awareness and destigmatise mental illness. By fostering open dialogue and providing accessible resources, society can empower individuals to seek help and improve the overall mental well-being of the population. Only through collective action can we hope to nurture a healthier future for Pakistan’s youth.

The media plays a crucial role in supporting mental health awareness campaigns, particularly in a society where mental health issues are often stigmatised and misunderstood. By leveraging various platforms, the media can facilitate open discussions, educate the public, and promote supportive narratives around mental health.

The Milkar Campaign will focus on how individuals can take care of their mental health and well-being, support loved ones and colleagues, recognise signs and symptoms of mental health issues, and access professional help when needed. These coping strategies and crucial life skills should be taught from a young age in schools and by parents and family members to help individuals cope with stressors and triggers later in life.

We need to come together and push for preventative strategies for the health of ourselves, our loved ones, and our communities – because there is no health without mental health. Look out for the campaign and join us in raising our voices, learning to speak up, listen, and work together towards a healthier and happier Pakistan.

The writer is a public health champion and the Pakistan director for the British Asian Trust based in Karachi.