Organisations join hands to develop small and medium enterprises

PESHAWAR: E-commerce platform Krafters on Wednesday signed a memorandum of understanding (MoU) with the Handicrafts Association of Pakistan to synergize efforts for development of micro, small and medium enterprises along with home-based workers.

A press release said both organizations will undertake projects and activities together with a particular focus on digital financial inclusion, enterprise development and youth empowerment.

Krafters has a developed network of over 9000 artisans and is striving to revive and sustain craft tradition and to empower artisans to live a life of respect. As part of its App-based initiative for digital financial inclusion of home-based workers and SMEs under the Pakistan Innovation Fund (PIF) initiative, Krafters also arranged a session on “Digital Financial Inclusion” at TMA Haripur for women-led enterprises of Haripur district.

The session, organized in collaboration with JazzCash, focused on the importance of digital financial inclusion, onboarding and its effects on fostering economic growth, reducing poverty, and empowering individuals.

The JazzCash team from Islamabad undertook a session on the need for digital onboarding to the participants followed by registration of women-led enterprises for JazzCash accounts enabling them towards financial economic empowerment.

“Digital financial inclusion plays a significant role in empowering women-led businesses, particularly in developing regions, where traditional financial systems often marginalize women entrepreneurs,” said Syed Zahid Ali Shah, CEO of Krafters while speaking at the training session.

Krafters in partnership with JazzCash and Government Technical Teachers Training College (GTTTC) Peshawar held a session about “Digital Financial Inclusion” for women-led enterprises at GTTTC, Hayatabad Peshawar.

The event besides creating awareness of digital financial inclusion also involved the onboarding of women entrepreneurs on hashtag#kraftersapp & hashtag#Jazzcash app to lead these women towards economic empowerment. The e-commerce platform will also provide training to IT professionals on freelancing through developing profiles on different social media platforms including Linkedin, Fiverr, X and others.