Islamabad : Serena Hotels celebrated World Tourism Day 2024 with a significant panel discussion titled “Community-Centric Tourism: Promoting Indigenous Culture for Sustainable Economic Empowerment” at Hunza Serena Hotel. The event brought together experts, government officials, and industry leaders to explore how community-centric tourism can preserve cultural heritage and foster sustainable economic empowerment in Gilgit-Baltistan.
The discussion highlighted the potential of local traditions and crafts as drivers of tourism, helping to preserve indigenous culture while creating economic opportunities for local communities.
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