CM aide inaugurates SBC cell

PESHAWAR: Advisor to Chief Minister for Health Ihtisham Ali inaugurated the social and behaviour change (SBC) cell at the Directorate General Health Services.

The initiative is aimed at promoting positive behavioral change and strengthening public relationships during health crises, said an official communique.

Secretary Health Adeel Shah, Director General Health Services (DGHS) Dr. Muhammad Saleem, Additional Directors General (ADGs) Dr. Shahid Yunis, Dr. Basit Saleem, representatives of UNICEF and other officials attended the ceremony.

Talking to the participants, the advisor said that the establishment of the SBC Cell is a significant milestone for our Health Department. “We are grateful to UNICEF’s unwavering support and commitment to improving healthcare services in Khyber Pakhtunkhwa,” he added.

This cell would play a pivotal role in promoting positive behavioral change and strengthening public relationships during health crises.

DG Health Services Dr. Muhammad Saleem said that the establishment of the SBC cell is unique in many aspects, as it provided an institutional structure to integrate all kinds of social and behavioural change efforts, especially to respond to public health emergencies.

UNICEF Health Team Lead KP Dr. Inamullah Khan said that this initiative fills a crucial gap in creating awareness among the people.