TikTok holds workshop to empower small and medium businesses

KARACHI: TikTok organized a workshop at a local hotel on Saturday to empower small and medium businesses (SMBs) in Pakistan.

The #GrowWithTikTok masterclass brought together a diverse group of SMB owners, marketers and entrepreneurs, all eager to learn how to harness the power of TikTok to grow their businesses on the platform.

Over the day, participants were provided with in-depth training on leveraging TikTok’s unique features to increase brand visibility, connect with younger demographics, and creatively showcase their products and services.

The workshop featured a series of expert-led sessions that covered various aspects of promotion through TikTok. Attendees were introduced to the platform’s powerful content creation tools, best practices for audience engagement, and effective strategies for optimizing TikTok campaigns. They learned how TikTok’s engaging platform can help small businesses reach current and potential customers.

There was also a session that informed participants about TikTok’s Community Guidelines, safety features available on the platform and the content moderation process. The sessions were designed to be both informative and interactive, ensuring that participants gained a deeper understanding of how to create content that resonates with TikTok’s diverse and dynamic user base.

The #GrowWithTikTok event also provided a valuable networking opportunity for SMBs. Attendees were able to connect with peers from various industries, share insights and discuss common challenges and solutions. This collaborative atmosphere fostered a sense of community among local businesses, which is expected to lead to further partnerships and collective growth.

During the workshop, three successive TikTok-led entrepreneurs including Bilal Munir, Zunair Kumboh and Tahir Khan shared their success stories, which received appreciation from the participants.