Almost all ads are misleading and rightly so as they have to lure the people to fall into their trap. For instance, the houses and the environment shown in advertisements of new societies are more wondrous than a fairy tale and who wouldn’t be beguiled by such depictions?
What prompted me to write these lines is an ad about packaged milk in which children are shown who would be deprived of the nutrition they get from packaged milk if the taxes proposed in the budget are approved by the assembly. I doubt if the children shown in the ad have ever tasted packaged milk which costs around Rs280 per litre. They are the lot whose parents are living below the property line.
Malik ul Quddoos
Karachi
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