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Designer Berluti reveals opening ceremony tuxedo for French athletes

By Reuters
April 18, 2024
This screengrab taken from a video released on April 17, 2024, shows the French athletes uniform unveiling ceremony. — Facebook/Malta Sport
This screengrab taken from a video released on April 17, 2024, shows the French athletes uniform unveiling ceremony. — Facebook/Malta Sport

PARIS: LVMH-owned menswear brand Berluti unveiled navy wool suits with coloured silk lapels for France’s Olympic athletes’ opening ceremony outfits on Tuesday.

LVMH LVMH.PA, a sponsor of the Paris 2024 games, said the “tuxedo-inspired outfit” reflected Berluti’s identity, using “noble materials and patina effects” for an elegant, French look. The jacket lapels have a red and blue motif inspired by the French flag and the brand’s signature colour-infused patina leather shoes. The women’s jackets have cut-away sleeves.

Berluti was founded in Paris in 1895 by a young Italian shoemaker. The French athletes will also wear Berluti trainers or leather loafers.