NBF transformed

Employees are the most vital asset for any organisation. Having the right person for the right job can be instrumental in the success of the organisation. Look at this case study where an organisation transformed a loss-making unit into a profitable one by hiring the right person for the right job. He helped them restructure the loss-making unit.

After Dr. Mazhar Ham­eed Raja’s involvement, he helped the organisation set up the entire production, engineering, as well as sales unit and within three years loss-making organisation was converted into a profit-making unit. Converting a loss-making business into a profitable one is a daunting task, but it is not impossible. With the right strategies and implementation, it is possible to turn things around and make a profitable business. Dr. Mazhar Hameed Raja, Managing Director of the National Book Foundation (NBF) has taken steps to convert a loss-making business into a profit-making one.

He analysed the business of the NBF and found out the gaps. The first step he took in turning the business of NBF around was to identify the root cause of the problem. Analysing the business operations, he identified what was going wrong. He looked at the expenses and revenue and tried to identify areas where you could cut costs without compromising the quality of the products or services.

He looked at the customer base, marketing strategies, and sales processes. Was the organization targeting the right audience? Was its marketing message resonating with them? Were the NBF sales processes effective? Identifying the problems helped him come up with a plan to address them.

Revisiting the business model, he concluded that the way it worked in the past might not be effective in the current market. He identified areas where he could make changes to increase revenue and reduce costs. He considered new products or services that could appeal to their target audience. He looked at the pricing strategies to see if you could increase profits without losing customers, identifying opportunities for cost savings, such as outsourcing essential functions or renegotiating contracts with suppliers.

He developed and executed comprehensive business plans, resulting in the creation of over 200 textbook titles adopted by various educational authorities including the Federal Directorate of Education Islamabad, Federal Board of Intermediate and Secondary Education Islamabad, and others across Pakistan.

As a visionary entrepr­eneur, marketing, sales, and business development executive, he has consistently delivered high-impact contributions, winning new contracts, and achieving double-digit gains in sales, new clients, and profits. Through long-term strategic thinking and unwavering integrity, he has navigated through various economic conditions, positioning himself as a growth promoter in any environment.

Since assuming the role of Managing Director, he spearheaded a transformative journey from March 2021 to December 2023. During this period, the National Book Foundation achieved a remarkable turnaround, transitioning into a financially solvent entity with a positive cash flow.

He achieved ISO 9001:2015 certification from the British Assessment Bureau, highlighting NBF’s commitment to quality standards. He secured ‘TRADE MARK’ registration through the Intellectual Property Organisation (IPO) under the Government of Pakistan, safeguarding NBF’s brand identity.