Final round of Effie Jury sessions hosted by PAS

KARACHI: The final round of the Effie Jury sessions 2024 was hosted by Pakistan Advertisers Society (PAS) at local hotel Karachi.

Effie Awards Pakistan, one of the biggest marketing and advertising awards has been consistently executing award shows and jury sessions for the past five years successfully, with this year being the sixth edition. The eligibility period was 1st July 2022 – 30th September 2023 with 482 submissions.

The Jury sessions were divided in two rounds. Round one was held virtually, where over 150 local and international jurors were invited to critically analyze the Effie cases. Round two was held on 23rd February at Movenpick hotel karachi, where the shortlisted cases were evaluated by the esteemed jury to pick the Gold, Silver, and Bronze winners.

The jury sessions were chaired by Mr. Saad Amanullah, who has been affiliated as a board member for companies like P&G, Unity Foods, NBP, Fauji Fertilizers and K-Electric and is an active social worker.

The Jury session was sponsored by Jafferjees. The event was made special by our gift partners Primary skincare, Bogo and our refreshment partner Amreli steels. The Grand Jury will take place on the 7th of March where all the Gold winners will compete for the Grand Prix of the year.