Pakistan showcases agro sector at Gulfood 2024

KARACHI: Pakistan's agro sector made a strong impression at Gulfood 2024, the world's largest annual food and beverage trade exhibition held in Dubai, with 46 leading companies displaying their high-quality products and exploring new trade opportunities, a statement said.

The Trade Development Authority of Pakistan (TDAP) led the delegation of Pakistani companies, which represented a wide range of agricultural products, from fresh fruits and vegetables to processed foods and beverages.

The Pakistani exhibitors showcased their innovation and competitiveness, meeting international standards and catering to diverse consumer preferences.

They also engaged with buyers, distributors, and investors from around the world, seeking to expand their market access and establish long-term partnerships.

Muhammad Zubair Motiwala, cheif exective of TDAP, praised the performance of the Pakistani companies, saying, "We are delighted to see the positive response and recognition that our agro sector has received at Gulfood 2024.

This is a testament to our nation's agricultural excellence and our commitment to enhancing our trade relations with the global community."

He added, "We are confident that our participation at Gulfood 2024 will open up new avenues for our agro sector, enabling them to increase their exports and contribute to the economic development of Pakistan."

Pakistan's presence at Gulfood 2024 was further boosted by the participation of approximately 100 additional companies from various agri based products across the country, who exhibited their products independently or under other platforms.

This collective effort demonstrated Pakistan's determination to showcase its agricultural potential and diversity on the international stage.

Gulfood 2024, which ran from February 18 to 22 at the Dubai World Trade Centre, attracted more than 5,000 exhibitors and 100,000 visitors from over 200 countries, making it the largest edition of the event in its 35-year history.

The exhibition served as a global platform for connecting food industry professionals, showcasing the latest trends and innovations, and facilitating trade and investment opportunities.

As the event concluded, the Trade Development Authority of Pakistan reaffirmed its mission to support and empower Pakistani businesses, especially in the agro sector, by facilitating their integration into the global supply chain and fostering sustainable economic growth.