Nestlé starts urban forests plantation of 50,000 trees

LAHORE: Nestlé Pakistan launched its first urban forest tree plantation activity at Allama Iqbal International Airport with 25,000 trees, under its Nestlé Cares initiative to support endeavors to reduce carbon footprint in its ambition to achieve net zero by 2050.

Organized in partnership with Parks and Horticulture Authority (PHA) and Civil Aviation Authority, a large number of Nestlé employees, students from Nestlé for Healthier Kids partner schools, and civil society members participated in the volunteer activity.

Leading the volunteer work, Jason Avanceña, Chief Executive Officer, Nestlé Pakistan said, “Forests are the lungs of our planet, playing a crucial role in mitigating climate change and preserving biodiversity.

However, deforestation and urbanization have led to the loss of green spaces, impacting our environment and the well-being of our communities. It is our responsibility to reverse this trend and create a more sustainable and livable future.”

“We will accomplish this with additional plantation activities in Lahore, Kabirwala and Sheikhupura. Our strategy aims to help restore forests and protect natural habitats while promoting sustainable livelihoods,” he added.

Speaking on the occasion, Aamir Ibrahim, Director Parks and Horticulture Authority said, “A greener Pakistan is in the best interests of everyone and urban forests such as these will help improve the quality of air in the city of Lahore and surrounding areas. I would like to express my gratitude to Nestlé Pakistan and its employees for stepping forward and assisting us.”