Collaboration with UK for tourism promotion discussed

PESHAWAR: Caretaker KP Minister for Tourism Mian Feroze Jamal Shah Kakakhel met his United Kingdom’s counterpart John Whittingdale on Tuesday at the World Travel Mart event in London and discussed with him collaboration in the field of tourism promotion.

A press release said the interaction provided an opportunity for an exchange of ideas and collaboration in the field of tourism promotion.

Discussions encompassed various aspects of tourism, including cultural exchange, promoting tourist destinations, and enhancing cooperation between KP and the United Kingdom to share learning experiences. Kakakhel said the British tourists should explore the rich cultural heritage, natural beauty, and historical landmarks in the region. He emphasised the need for mutual cooperation to facilitate smoother travel experiences for tourists from the UK.

Kakakhel said that the KP government was keen on learning from the experiences of the UK in tourism promotion. Minister John Whittingdale welcomed the opportunity to engage with the KP government and acknowledged the significance of fostering relations in the tourism sector.

Senior Television and Radio journalist Zeinab Badawi commended the efforts of Pakistan at World Travel Mart to promote tourism and cultural exchange.She highlighted the importance of media in bridging the gaps and fostering a better understanding.

Kakakhel said that linkages and collaboration with international media is important to highlight tourism potential of Khyber Pakhtunkhwa province which is north western beauty of Pakistan.