Many morning shows would highlight the glamorous aspect of wedding functions but there is no conversation about what happens after the dhoom dharka!
entertainment
Weddings in Pakistan are a grand affair. Most families spend months preparing for the festivities and save up a good sum of money just so that they can have a ‘good event’. However, this excitement is mostly reserved for the weddings event and there is not much thought given to the actual matter of marriage. Many morning shows would highlight the glamorous aspect of wedding functions but there is no conversation about what happens after the dhoom dharka!
Recently, Shaan-e-Pakistan officially announced its upcoming show ‘Shaadi Kay Laddoo’ in 2022 at a press conference in Karachi. The show is set to broadcast on TV channels nationwide and internationally. The event was widely attended by members of the media, socialites and celebrities. While announcing the TV show ‘Shaadi Kay Laddoo’, CEO and Founder Shaan-e-Pakistan Huma Nasr shared, “Weddings are always popular around the world, more so in Pakistan. Designing content for television which focuses on the wedding season with its various aspects highlighted not just through discussions, but mehndi dances and even comedy acts can bring spice to the wedding season. We definitely feel that TV channels are for the masses and this particular content is especially for them. Our discussions are meant to strengthen relationships between spouses, inculcate a positive approach and of course, improve our community as a whole.”
The official music score for the show titled ‘Ishq Na Manne Koi Rule’ is sung by Hamza Akram Qawwal and Richa Sharma. Nasr also invited individuals and organisations to donate to her cause of ‘Shaadi Bachao’ – a support group which will collaborate with mental health organisation experts to focus on Shaadi Bachao Programme. It will be an exclusive edition session within the show and the proceeds from it will go to deserving people.
“We have enjoyed great support from the industry – whether fashion, music, art or food – in the past as well, which believes in our vision and ability to act as international connectors. Many brands came forward to support us and we have also had many celebrities who are an integral part of our events, like Javed Sheikh sahib, Mian Salauddin sahib, Kamran Lashari sahib, Noor Jehan Bilgrami, and Saqib Malik. Major publications, influencers, brand ambassadors and CEOs have supported the vision behind Shaan-e-Pakistan. Our vision is ‘together we grow’ and welcome brands to make this show more successful,” Nasr added.
The Shaan-e-Pakistan Foundation aims for a prosperous Pakistan through the effective propagation of ideas and creativity in all domains. It is a platform driving universality and peace while celebrating all commonalities and differences alike.
– A. Jafri
