These businesses have gained popularity over the last few years via word of mouth, through social media and, now, through delivery services....
restaurant
While we can resist indulging in shopping or travelling, enjoying a delicious plate of food is one of the many little joys in our life that we cannot resist. This is why a food business always flourishes (given the food is lip-smacking). Even when indoor dining was closed off for many months, we saw a boom in the food delivery business. And surprisingly, it wasn’t the many food chains and franchises that were in-demand, but it was the home-based businesses. These businesses were often run by women who found it convenient to prepare and dispatch freshly cooked food from their homes, for pick-up or delivery to customers’ homes. These businesses have gained popularity over the last few years via word of mouth, through social media and, now, through delivery services.
And some home-based businesses have been so successful that they have delved into the dining restaurant as well. M’s Eatery, a casual dining restaurant in Karachi, is a joint venture by sibling duo Ali Nawaz and Mahwish. While Ali Nawaz manages the business end of things, Mahwish handles the food side of the things. The restaurant recently opened with an event, which was attended by many celebrities, bloggers and influencers to enjoy their scrumptious wide range of food at the new outlet.
The menu had a range of starters – chilli bites, wings, cheese balls and chicken strips. The entrees were a mix of desi and foreign cuisines. The food is flavourful, even the daal chawal were treat for desi food lovers. Moreover, they served Burmese khowsuey which has quite a different flavour from the regular khowsueys that we find and the quesadillas seemed to be everyone’s favourite. While the menu is short, they haven’t compromised on the flavours of their offerings.
While speaking to Mahwish at the launch, she shared that she had always been fond of cooking. “I was always into trying different recipes of my mother and sometimes I would try the recipes I found online. My brother encouraged me to start a food business and from delivering orders, here we are at our dining restaurant!”
This restaurant serves as an inspiration for young home-based chefs who are dreaming of having their own outlets one day.
– A. Akmal
