Keeping the spirit of Women’s Day in mind, this week You! takes a look at some women owned apparel and accessories brands who are making waves…
fashion accessories
When it comes to women wear and accessories, we see a number of big brands. However, many emerging brands coming out are at the same level and providing top-notch products in terms of clothing and accessories. Not just that, most of these brands are now women owned which contributes to the fact that they cater best to what a woman would love. Our list features some celebrity brands along with newer brands who are challenging the market in their own ways. But one thing that is common between all these brands is that they are owned by women. Therefore, on this Women’s Day, we are highlighting some of the best clothing and accessories brands to support and empower women.
UXM by Urwa and Mawra Hocane is the brainchild of the two sisters and their collaborative effort. The idea of creating this brand came about when they wanted to buy quality western clothing locally and had nowhere to look. Pakistan boasts a thriving textile industry, producing clothes for many eminent international brands, but not many indigenous businesses are reaping the benefits of this fantastic resource. So many times we buy pricey clothes from foreign countries with the label “Made in Pakistan”. Their aim is to re-establish that label to “Made and Sold in Pakistan” and allow style savvy girls in our country to have easy and affordable access to international high street trends and quality.
Their designs are made with a lot of love and attention to detail. With the best quality fabric and stitching, everything is made to fit and feel like a dream.
Pretty attires
AnM Closet owned by sister duo Aiman and Minal Khan aims to produce beautiful clothing collections appealing to the everyday girl with a taste of elegance and style bringing something fresh and new to the high street and fashion world. Their brand offers a lot of variety including both western and eastern wear. Ranging from long flowy dresses, beautiful statement tops to beautifully crafted shalwar kameez. They aim to be inclusive and introduce high street fashion in Pakistan similar to international brands. The idea behind the brand is to provide people with comfortable, affordable and chic designs. Their brand mantra is simple yet exquisite. Designed for everyday wear, work related affairs, casual meet-ups or intimate lunches, they cater to all.
All that dazzles
Tinkle & Co. is owned by two best friends: Rukaiya Marvi and Faryal Ali. They have been together since the last 6 years. Faryal is a finance graduate working at a reputed company. Rukaiya is a marketing graduate working at a leading FMCG company. Both are working full time but wanted to start a brand together, nurture it and make it grow. They both love jewellery and decided to bring the best pieces close to those who love it too.
The brands idea is to provide minimalistic and simple jewellery for everyday wear. You can find pretty and dainty pieces from rings, earrings and necklaces. So if you’re someone who loves simple and delicate jewellery, this can easily become your go-to brand.
Sowears owned by Soha Yaseen, an art geek, painter and a fashion enthusiast. From drawing sketches in school to graduating as a Textile Designer she has acquired skills that makes her work standout.
Sowears was initially developed to cater to the demands of western wear while being economical and trendy at the same time. It is an online store established to meet the demands of western attire for Pakistani women. Sowears eastern is also a brand under this label launched recently to bring enriched exquisite eastern attire to women across the country.
Chic & classy
Zoya Hussain of Zoya Hussain is a contemporary clothing brand based in Pakistan that caters to women looking for trendy yet sophisticated western wear. Curated by considering trend-driven styles, the brand aims to provide clothing that represents and complements the mind-set of confident women and to empower women to express their individuality through their fashion choices.
Their goal is to incorporate bold silhouettes, exceptional colour pallets and unique cuts. At the forefront, they focus on seasonal trends, textures and details, using the finest fabrics with flawless stitching to provide a new experience.
The label provides an array of options from daily wear to formal attire and everything in between, along with the option to customise articles according to your liking.
Mannat by Minahil Saqib is an online apparel brand shop that provides a beautiful mix of youthful, classy, and chic styles at very affordable prices. The label stands for power, trust, beauty and style. They have something to offer for everybody, from regular wear, casual wear, semi-formal wear and formal wear.
The brand uses a distinctive colour palette, a wide variety of styles and premium fabrics that will not only improve your personal sense of style, but will also be easy on the wallet.
Esfir by Tasbih and Hafsa started off as a brain-child of two girls who love jewellery. Esfir’s eclectic collection of hand-crafted pieces is perfect for a summer wedding or an evening soiree. Bringing an edge to your outfit with statement rings, earrings, cuffs and necklaces. It caters to every girl’s jewellery needs.
Their jewellery embodies the modern woman highlighted by their use of beautiful colours and styles. The brand is all about accentuating a woman’s natural features and they offer limited-edition, gold-plated pieces which are designed along the lines of their east meets west design mantra. Sometimes it’s best to let your jewels do the talking.
Effortlessly trendy
Hassal by Salama Hasan, a fashion-savvy stylist, an avid traveller and co-founder of Hassal. She loves all things fashion and keeps up with the latest trends and works them with her own personal style effortlessly. Hassal is an upcoming fast fashion online retailer. Their expertise lies in contemporary fashion clothing. Their ideology lies in making fashion accessible and fun.
The brand combines cutting edge designs with sourcing the quality that will bring highest fashion at an affordable price tag. They design in house and source clothes from all over the world as well to bring international quality.
Flair is a clothing brand by Pernia Sardar. She started Flair with one goal in mind; helping you look your best. Creating timeless fashion that stands out, affordable and unique styles that help you make a statement every day and making. Flair is a marriage between vintage and modern fashion. Their line ranges from casual, comfortable and timeless.
“We have started from humble beginnings and stayed true to our roots. We celebrate women of all sizes and are here to help you look your absolute best. We have to be able to express ourselves for who we truly are and there is no doubt that our clothes define us and resonate with who we are. Our clothes create a statement: Flair promises to bring you the best of fashion, styles and trends. Combining modern fashion with comfort.”
