So, it wouldn’t be wrong to say that fashion is a representative of our culture; and Pakistan has a very colourful one to exhibit....
chatter matter
When it comes to fashion, it goes further than clothing and into the very manner we desire to live our lives. It influences our lifestyle and fashion itself is influenced by cultural changes. So, it wouldn’t be wrong to say that fashion is a representative of our culture; and Pakistan has a very colourful one to exhibit.
Pakistan has produced countless legends in various fields, but as we evolve in the fashion and textile industry there still remains small vacuums that need to be filled in. There is a need for a dialogue around sustainability, responsibility, but also to explore the business of the fashion and textile industry and to understand the future consumers.
With an air of luxury, style, fashion and beauty, Shaan-e-Pakistan (SeP) recently commenced its first ever Phygital Fashion Summit with a red carpet graced by Karachi’s glitterati and fashion fraternity. The attendees were warmly welcomed via an opening address by Anoushey Ashraf and a performance by Ali Tariq. Supported by big names from the fashion fraternity, Huma Nassr, CEO and Founder of SeP, unveiled the memento of the Fashion Summit 2021 – ‘Pakistan Kay Dhaagay’.
Elaborating on the philosophy behind this, Nassr stated, “Pakistan is known for its top-notch textiles. We cater to fashion giants around the globe and thus, textile builds ties for this country with the rest of the world. As the director, we will continue to bring cultures together while also showcasing our country’s hospitality. Our aim is to use this medium of textile to connect people, exchange visions of iconic visionaries for the betterment of Pakistan.”
The event included insightful fashion discourses included subjects like, ‘The Ins and Outs of Fashion & Design’, ‘Fashion in the Digital World’, ‘The Business, Crafts and Showmanship of Fashion’ and ‘Fashion (Now & Then)’. Notable speakers from the Summit included iconic personalities; the likes of Yousuf Bashir Qureshi (Designer), Humayun Alamgir (Designer), Maliha Rehman (Journalist), Tabish Khoja (Stylist), Sadaf Malaterre (Designer), Shamaeel Ansari (Designer), Huma Adnan (Designer), Farah Talib Aziz (Designer), Mushk Kaleem (Model), Umar Sayeed (Designer), Nadia Hussain (Model), Zoha Danial (representing Ansab Jahangir Studio), Asad Hussain (Director AIFD), Mishayl Naek (Founder Pinky Gul), Sidra Khalid (representing Ideas by Gul Ahmed), Tanveel Azam (representing Urban Textile), Anisa Rashid Khan (representing Raka Events), Ayesha Fahd and Fahd Nassr (Creators of Social Squad), Imran Kureishi (Choreographer) and Amal Qadri (Stylist). Each discussion was followed by an interactive Q&A session. Anoushey Ashraf and Hira Hussain were moderators for the panel discussions. The event also saw a unique fashion presentation curated by Designer Huma Adnan.
At the Summit, Nassr commented, “The main aim of promoting Pakistani culture through untiring efforts has always been part of my journey. Giving back to my community is my priority and I strongly feel that together through collaborations and unity, we can rise higher every passing day. From an economic perspective this will not only help provide opportunities for various artists (including musicians, fashion, art, etc.) but will also open more avenues for the industry as whole. We aim to continue this Fashion Summit not just in every city of Pakistan but also explore cross-cultural collaborations with countries like Turkey, Sri Lanka and Dubai.”
– A. Jafri
