Recently one of our favourite brands So Kamal which is Pakistan’s premium retail brand, launches its new collection Festive Amore featuring Hania Aamir as its new muse....
wardrobe
Fashion is an essential part of our lives and we try our best to follow up on trends that change season by season. The fact is that clothes play the most vital role in appearing fashionable. With the scorching heat of summer and Eid-ul-Azha round the corner, we know that it is time to take out our cool and breezy lawns. Surely, we want to go for outfits that are pretty, light and comfortable. In short, lawn outfits with refreshing cool prints are just perfect for this season. With so many designers and brands launching their pret and unstitched lawn collections, there are a lot of options that we can choose from. Some offer contemporary prints and patterns while others have their signature touch to it.
And the good news is that recently one of our favourite brands So Kamal which is Pakistan’s premium retail brand, launches its new collection Festive Amore featuring Hania Aamir as its new muse.
The collection takes inspiration from the human attribute of seeking perfection and celebrates the uniqueness of the concept of perfection for every individual. Through this, the brand expresses perfection in its craftsmanship by creating pieces that are unique in their own way.
The collection itself has 10 distinct designs subdivided into a premier range (5 designs) and a premium lawn range (5 designs). The premier collection is based in fabrics such as brosha jacquard, gold paper cotton jacquard combined with nets and more woven jacquard, whereas the premium lawn primarily offers chiffons and jacquard fabrics. The collection’s colour palette ranges from soft pastels to bright hues and each ensemble is a fusion of contemporary and ethnic sensibilities. “The collection is very close to us as a brand. Each outfit in the collection has a story to tell and celebrates the perception of perfection in every individual around us. It was an absolute delight to work with Hania Aamir as she, in her own way, has always pursued perfection in her professional and personal life,” says CEO Mrs Erum Ahmad.
The collection starts at an extremely accessible price range and is now available nationwide on all retail outlets and online. So, go ahead and choose your pick!
— Mubashir Ahmed
