The tender and inviting roadside view is the perfect place to put you in that urban vacation frame of mind. So, visit Boardwalk and let the passing cars be the wipers of your every day blues...
launch
One of the basic necessities of life is food. Some eat to live while others live to eat. Despite being a developing country, the food industry is thriving in Pakistan. In the recent years, various global food chains have set their sights on Pakistan and some businessmen are focusing attention on buying franchise rights. Keeping this mind, international fast food joint ‘Boardwalk’ has recently been launched in the capital city Islamabad. Having the first outlet in the F 7 Jinnah Super Main Road, a glamorous red carpet event was hosted by Natasha along with other models of the fashion world. The launch was organised by Rezz Aly Shah.
The food outlet promises to bring the best sights, sounds and tastes, but the most appealing trait of this newly opened restaurant is its taste. From the world famous Boardwalk fries, juicy, delicious, made-to-order burgers, creamy shakes and so much more get your hunger covered.
Going to the history of the brand, in the summer of 1980, brothers Dave and Fran DiFerdinando were strolling down the world famous restaurant in Ocean City, Maryland. They, like many other vacationers, had vacationed there as children and would come every summer to enjoy the rides and the legendary fries. They had the idea to make those famous fries accessible to everyone around the country, not just those at the beach. “Why would customers wait in line for just french fries,” everyone asked? Because they are cooked multiple times in a special recipe; lightly salted, served piping hot, and made to order. The two brothers opened the first outlet in White Marsh Mall and White Marsh, Maryland in 1981 and by 1987; they had franchises from coast to coast. As time passed, customers began asking for more. They wanted a burger to go with their famous Boardwalk fries. It couldn’t just be any burger; it had to be consistent with their concept of a fresh product. The only solution was a never frozen, hand formed burger that was prepared every morning and made to order. Boardwalk Fries Burgers Shakes was born!
Coming back to the location of the place, the tender and inviting roadside view is the perfect place to put you in that urban vacation frame of mind. So, visit Boardwalk and let the passing cars be the wipers of your every day blues.
— Mubashir Ahmed
