Recently, the renowned lingerie brand ‘Triumph’ relaunched its flagship store at Dolmen Mall Clifton, Karachi....
women wear
When you think of lingerie, you probably think of frills, complicated lace, bows and maybe even Victoria’s Secret. But for all the folks who hate lingerie because you think it’s too fussy, just know there’s a whole world of nice undergarments out there waiting for you.
Recently, the renowned lingerie brand ‘Triumph’ relaunched its flagship store at Dolmen Mall Clifton, Karachi. The launch was an intimate, cosy affair with select media, socialites and loyal clients in attendance. The store has been a favourite with the women of Karachi ever since it threw open its doors in 2012. And now it was time for a facelift hence the refurbishment of the store. Always designed on clean and neat lines the brand’s outlet has once again been refurbished keeping in mind contemporary trends. Staying true to minimalism the store has a sleek wall to wall display making lingerie shopping an easy and enjoyable experience for the fairer sex. Not just the setting but the trained fitting experts - to measure and advise customers - make it a pleasing experience.
The launch too saw ladies browsing through the various collections before heading out with their beautiful buys. Some could be seen milling around hobnobbing with friends while others took a bite or two of the pizza and delectable brownies. Nobody seemed in a hurry to leave.
The brand has seven outlets all over Pakistan. In Pakistan it has been a leading brand of imported lingerie for 48 years. Although it is an imported brand, it is extremely affordable. It caters to fashion and function. Offering a wide variety for all age groups and body types, it is a brand that has something for everyone. Backed by cutting edge technology and fabric, its lingerie caters to the fashion and function segments, with revolutionary creations that are a favourite with the Asian woman. The range offers minimisers, maximisers, T-shirt (padded), cotton, beginner, mature, sports and maternity range of undergarments. No longer do you have to wait for your next visit abroad to shop till you drop. Triumph has arrived to cater to all your intimate lingerie needs.
—Sumeha Khalid
