Wedding season is right around the corner and the markets are flocked with people trying to find the perfect outfit.....
shopping
Wedding season is right around the corner and the markets are flocked with people trying to find the perfect outfit. While shopping for a special occasion maybe exciting for some, it can quickly become a daunting task when you cannot find something quite up your street. The good news is that there are new brands coming forth with fresh ideas while also aligning it with a traditional feel.
Recently, Anzeela Imtiaz launched her first store at Zamzama in Karachi with a star-studded event. The glamorous red-carpet event was attended by a bunch of celebrities, popular socialites, bloggers among distinguished members of the press. Renowned models like Nadia Hussain, Rubab Masood, Saima Haroon, Sonia Nazir, Mishaal and Sabrina walked the red carpet adorned in the brand’s finest pieces.
‘R.I.A’ by Anzeela Imtiaz is a brand inaugurated by a young and talented fashion student who not only admires it but aspires to make a unique fashion statement for women out there. It is a brand that caters to all women, guiding them with its extravagant designs and cuts. It makes for a perfect haven for aesthetically-inclined women, who can express their style language with fashionable attires. Moreover, the brand offers ready to wear lines with formal, semi-formal, grand couture and their Western and Middle East collections; which is popular for its cuts and neat tailoring. Catering to young party going crowd, this collection offers wide range of ball gowns, dresses, skirts and interesting tops.
The main motive of R.I.A is to set decorum where a woman feels comfortable in everything she carries. The soul motto of this brand is to play with patterns with the lavish and eccentric cuts that present you as a star at every occasion. In the collection, the alluring and ravishing formals and semi-formals are creatively embellished with intricate hand embroidery - truly exquisite, hence more than suitable for upcoming wedding season.
So, what are you waiting for? Head on down and have a shopping spree.
— Adeela Akmal
